Digital Marketing Manager

Twin Group; London; Hybrid; GBP 48,000 - 56,000; Full time

Job summary

A leading provider of education and employment services is seeking a Digital Marketing Manager in London. This pivotal role focuses on driving customer acquisition and brand visibility through data-driven digital strategies, team management, and performance analysis. The ideal candidate will bring a passion for digital innovation and at least 5 years of relevant experience.

Benefits

Up to 25 days annual leave + bank holidays

EAP programme

Death in Service

Birthday Day off

Long service awards

Sabbatical Leave

Pension contributions

Career development opportunities

Ability to purchase additional annual leave

Dynamic and supportive working environment

Qualifications

• Minimum 5 years in digital marketing role.
• Proven experience managing websites via CMS.
• Strong analytical skills interpreting marketing performance data.

Responsibilities

• Develop and execute multi-channel digital strategies.
• Manage paid media, SEO, website development.
• Lead performance analysis and data capture for marketing.

Skills

SEO

Digital Strategy

Data Analysis

Content Management

Team Collaboration

Education

Degree in Marketing, Digital Media, Communications, or related field

Tools

CMS

GA4

Job description

Greenwich / Hybrid

Salary up to £48,000.00 per annum, experience dependent

Full-time, permanent

As the Digital Marketing Manager, you will play a key role in driving customer acquisition, revenue growth, and brand visibility across the Twin portfolio. This is a hands-on leadership role where you will develop and execute multi-channel digital strategies with a strong focus on data-driven performance, ROI, and customer growth.

You will manage a direct report and work collaboratively across departments, while leading paid media, SEO, website development, and content initiatives. Additionally, you will support a major rebrand and maximise data capture to inform and enhance future marketing strategies.

We are looking for a proactive, performance-focused marketer with a passion for digital innovation and a strong understanding of the full marketing mix.

Main Responsibility areas:

• Strategy Development & Execution
• Data Capture & Performance Analysis
• SEO & Content Management
• Website Management
• Team Management
  
  

Skills & Experience:

• Educated to degree level or equivalent experience in marketing, digital media, communications, or a related field.
• Minimum 5 years of demonstrated experience in a similar digital marketing role
• Proven experience managing websites via a CMS
• Strong understanding of SEO, web analytics (e.g. GA4), and content management
• Expertise in digital strategy, SEO, paid media, and website optimisation
• Strong analytical skills with experience interpreting marketing performance data and making actionable recommendations
• Ability to collaborate cross-functionally and influence key stakeholders
  
  

Twin Group is an award-winning provider of education, travel, work experience, accommodation, and employment services. We offer a diverse number of life-enhancing services to our clients, and every member of our team is essential in achieving this.

Benefits:up to 25 days annual leave + bank holidays – EAP programme – Death in Service -Birthday Day off - long service awards - sabbatical Leave - Pension contributions - Career development opportunities - ability to purchase additional annual leave per year - dynamic and supportive working environment, plus more.

The successful candidate must be able to work in the UK.

Twin is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

Successful applicants will be required to undertake a standard or an enhanced disclosure via the DBS, depending on the role itself.

• All gaps in CVs must be explained satisfactorily.
• Proof of identity and qualifications will be required.
• Successful candidates will be required to complete a one-hour on-line safeguarding training prior to commencing employment
  
  

We are dedicated to ensuring that all job applicants and members of staff are treated equally, without discrimination on the grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.

Disability Confident Employer

Disabled applicants should indicate in the Equality of Opportunity section of the application form if they wish their application to be given consideration under the Disability Confident scheme.

If you are invited to interview, please advise the recruitment administrator what adjustment you would require at the interview in as much detail as possible to enable arrangements to be put into place.

We ask all applicants if they want to be considered under this scheme. By opting-in to this scheme, you are disclosing that you have a disability solely for the purpose of the interview guarantee and we will not assume nor infer that you wish to disclose or record your disability in any other way – including any reasonable adjustments you may need if you are employed.

Access to Work Scheme

You can apply for Access to Work if you need support to get back to work.You can apply using the online service or apply by phoning Jobcentre Plus on:Telephone:[phone]or Textphone:0800 121 7579

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