Digital Marketing Manager

Career Moves Group I B Corp™; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A global tech consumer powerhouse is seeking a motivated Digital Marketing Manager for a 7-month temporary contract in London. The successful candidate will develop and execute innovative marketing strategies to enhance customer engagement through multi-channel initiatives. A strong background in B2B digital advertising and proficiency with major CRM tools like Marketo and Salesforce are essential for success in this role, which is pivotal to their advertising solutions division.

Qualifications

• Experience in B2B digital advertising and ad-tech.
• Strong execution capability in a fast-paced environment.
• Familiarity with CRM and marketing automation tools.

Responsibilities

• Plan and execute cross-channel marketing initiatives.
• Leverage marketing automation tools for campaign optimization.
• Monitor and analyze key performance metrics.

Skills

B2B digital advertising

Strong written and verbal communication skills

Analytical skills

Cross-functional collaboration

SQL

Education

Bachelor’s degree in Business, Marketing, or related area

Tools

Marketo

Eloqua

Salesforce Marketing Cloud

Job description

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Global Executive Search - Creative, Digital & TechI Proud to be B Corp certified I Connecting with CEOs, COOs, CMOs, CDOs & CTOs I Helping them…

Digital Marketing Manager - Ad Solutions

7mth temp contract

London/Hybrid

My Client is Global Tech Consumer Powerhouse. They are looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight their customers and deepen their relationship with Adverts. My clients Advertising Solutions division is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. You will build cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for the target audience. My client is looking for a Digital Marketing Manager to join their growing outbound marketing team and reach customers, current and prospective, with stories and facts about my clients Ad Solutions division across a variety of channels: including email, mobile, and Ads UI.

Key job responsibilities

* Plan, design, and execute cross-channel marketing initiatives that drive adoption of Ads solutions.

* Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities

* Partner with program owners and own the channel strategy to iterate and test different ways to communicate key messages

* Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.

* Optimise against key metrics including CTR, open rates, attribution metrics, and engagement.

* Leverage in-house CRM tools to increase campaign performance.

* Track best practices, monitor industry trends, and make recommendations

* Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

To be considered you must have:

* Experience in B2B, digital advertising, and ad-tech products/services

* Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools

* Strong execution capability with highest standards in a rapidly evolving business

* Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research

* The ability to comfortably and confidently work with both technical and non-technical individuals

* Strong understanding of SQL and data processing tools

* Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation

* Basic SQL knowledge

* Excellent written and verbal communication skills

* Bachelor’s degree in Business, Marketing, or other related area

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Temporary

Job function

• Job function

  Marketing

• Industries

  Software Development and Technology, Information and Media

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