Digital Marketing Manager

Michael Page (UK); London; On-site; GBP 60,000 - 65,000; Full time

Job summary

A leading beauty business in central London is seeking a Digital Marketing Manager with over 5 years of experience focused on performance marketing. The successful applicant will develop and optimize campaigns across various channels, lead customer acquisition strategies, and ensure a high-quality customer journey. The role requires strong analytical skills and the ability to thrive in a start-up environment, offering a competitive salary and benefits.

Benefits

Discretionary Bonus

Good Benefits

Qualifications

• 5+ years of Digital Marketing experience with a focus on performance marketing.
• Previous Beauty or Fashion experience is essential.
• Strong analytical and data skills with a fast-paced start-up mindset.

Responsibilities

• Develop and execute Performance Marketing campaigns across various channels.
• Optimize digital campaigns to drive traffic, conversion, and ROI.
• Lead on customer acquisition and retention strategies.

Skills

Digital Marketing

Performance Marketing

Analytical Skills

CRM

A/B Testing

Tools

Google Ads

Meta Ads

Klaviyo

GA

Shopify

TikTok Ads

Job description

• A chance to join a an exciting Beauty business based in central London
• A varied Digital Marketing role with a Performance focus

About Our Client

An exciting Beauty business looking to expand across the UK and Europe.

Job Description

• Develop and execute Performance Marketing campaigns across - Paid Social, PPC, Email and Affiliates
• Optimise digital campaigns to drive traffic, conversion and ROI
• End-to-end campaign execution and analytics
• Responsible for the marketing budget and ensuring alignment with targets
• Ensuring a first class customer journey across all digital touchpoints
• Lead weekly sales reporting & performance analysis
• Work closely with internal teams and senior stakeholders to align marketing efforts
• Lead on customer Acquisition and Retention strategies to enhance customer loyalty
• Execute Email marketing campaigns (Klaviyo)
• Analyse customer behaviour to improve segmentation and engagement
• Manage external relationships with agencies, web developers and partners

The Successful Applicant

• 5+ years of Digital Marketing experience with a focus on performance marketing
• Previous Beauty or Fashion experience is essential
• Extensive experience across - Paid Social, PPC, Email Marketing, Affiliates and A/B testing
• Technical skills - Google Ads, Meta Ads, TikTok Ads, Klaviyo, GA and Shopify
• Strong CRM experience - Klaviyo would be great but not essential
• Strong analytical and data skills
• Someone who thrives in a fast-paced start-up environment

What's on Offer

£60k - £65k

Discretionary Bonus

Good Benefits



(This role is 4 days a week onsite in London)