Digital Marketing Manager

Career Moves; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is seeking a Digital Marketing Manager to oversee paid search, social, and performance marketing campaigns. This role requires 7+ years of experience in performance marketing, with a strong focus on digital channels like Facebook and Google Ads. The ideal candidate will excel in managing campaigns and data analysis to drive growth and quality traffic.

Qualifications

• 7+ years in performance marketing, preferably in a B2B SaaS or fast-paced environment.
• Experience managing agencies and budgets in digital marketing.
• Familiarity with measurement tools and data analytics.

Responsibilities

• Design and scale paid media programs to drive qualified traffic.
• Manage and optimize paid search using AI and automation.
• Run integrated campaigns across multiple channels.
• Implement and oversee comprehensive tracking for campaign optimization.

Skills

Performance marketing

Data analysis

Project management

Digital channel proficiency (Facebook, LinkedIn, Google Ads)

Tools

Google Data Studio

Salesforce

Job description

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Location: London, UK
Start Date: Asap
Length: 12 Months
Payrate: £ per hour (Inside IR35)

Role Overview:
The Digital Marketing Manager – Paid Search, Social and Performance Marketing is responsible for designing, scaling,
and optimizing paid media and performance marketing campaigns to drive quality traffic and leads for scalable
growth. This role requires expertise in digital channel (proficiency in Facebook, Linkedin and Google Ads are a must),
marketing, data analysis, and project management to ensure exceptional campaign delivery, tracking, and
optimization.

Key Responsibilities:

• Design and scale paid media programs to drive qualified traffic, leads, and growth.
• Manage and optimize paid search (including app installs) using AI, automation, and smart bidding.
• Run integrated campaigns across multiple channels, including ABM for high-value contacts.
• Lead programmatic display and native advertising for brand awareness and education.
• Ensure high-quality campaign execution across creative, formats, platforms, QA, and performance.
• Implement and oversee comprehensive tracking and reporting for campaign optimization.
• Own digital campaign measurement and collaborate with analytics teams to generate insights.
• Manage agency and partner deliverables to ensure timely digital campaign delivery.
• Continuously optimize digital GTM processes and campaign workflows.
• Conduct segmentation testing and audience analysis to enhance targeting and performance.
• Support SEO and CRO initiatives to improve organic traffic, landing pages, and conversion.
• Provide insights to sales, product marketing, and leadership to inform strategy.
• Use data to identify trends and make optimization recommendations.
• Collaborate cross-functionally on growth plans and ongoing campaign improvements.
• Drive a culture of innovation through constant testing, learning, and optimization.

Experience:

• 7+ years in performance marketing, preferably in a B2B SaaS, agency, or fast-paced, high-growth environment
• Experience managing agencies and budgets with expertise in social/digital marketing
• Familiarity with Mar/Ad-tech, enrichment, routing, automation, nurture, activation, monetization, and personalization
• Proficiency in measurement tools, data analytics, and reporting tools like Google Data Studio, Salesforce.
• Strong project management and communication skills and experience working with privacy, legal, and engineering teams. Comfortable with working across time zones, managing complexity and ambiguity