Digital Marketing Manager

Unternehmensgruppe Theo Müller; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the wellness sector is seeking an experienced Digital Marketing Manager. This full-time role involves leading innovative campaigns and enhancing the brand's digital presence. The ideal candidate will have over four years in digital marketing, manage diverse social media platforms, and show a passion for gut health.

Qualifications

• 4+ years in digital marketing, ideally in FMCG or wellness.
• Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
• Strong campaign management, creative flair, and data-driven mindset.

Responsibilities

• Lead integrated digital campaigns across paid, owned, and earned channels.
• Manage paid media strategy with agency partners.
• Oversee website updates, SEO, and UX improvements.

Skills

Campaign Management

Collaboration

Creativity

Data Analysis

Digital Marketing

Tools

Meta Ads

Google Ads

SEO

Klaviyo

CMS

Job description

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Digital Marketing Manager at Biotiful Gut Health

Full-Time 12 month FTC (Maternity Cover)

Hybrid Working: 3 days in Office

Hammersmith, London

We're looking for a passionate, driven and purpose-led Digital Marketing & Campaign Manager to join us for an exciting maternity cover opportunity.

At Biotiful Gut Health, we're on a mission to bring gut health to the nation - and digital is at the heart of how we inspire, educate, and build momentum. In this role, you'll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir.

You'll own our digital brand presence, from paid media to CRM and social storytelling. You'll craft and activate stand-out campaigns across all key touchpoints - turning brand campaigns into cultural moments, sparking conversation, and nurturing our growing community of gut health advocates.

If you're a bold thinker, digitally fluent, and just reading this has given you butterflies - this could be the perfect fit.

What You'll Do:

• Lead integrated digital campaigns across paid, owned, and earned channels.
• Manage paid media strategy (Meta, TikTok, Google, YouTube) with agency partners.
• Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
• Develop engaging content and influencer collaborations.
• Grow and engage our community through storytelling and UGC.
• Oversee website updates, SEO, and UX improvements.
• Drive CRM and email marketing strategy using segmentation and insights.
• Track performance and optimise campaigns using analytics tools.

What You Bring:

• 4+ years in digital marketing, ideally in FMCG or wellness.
• Strong campaign management and commercial acumen.
• Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
• Creative flair with a data-driven mindset.
• Collaborative, organised, and outcome-focused.
• Bonus: a passion for gut health and kefir!

Contact Details:

F.A.O. UK Recruitment, Müller UK & Ireland, Shrewsbury Road, Market Drayton, Shropshire, TF9 3SQ