Digital Marketing Manager

Page Personnel; Liverpool; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A well-established retail company in Liverpool is seeking a Digital Marketing Manager to lead its digital strategy and oversee eCommerce initiatives. The role involves designing successful marketing campaigns, using Salesforce for automation, and maximizing performance metrics. With strong growth opportunities, this position is ideal for a data-driven individual with extensive digital marketing experience in B2B environments.

Benefits

Competitive salary

Permanent role with growth opportunities

Collaborative work environment

Qualifications

• Extensive experience in digital marketing with expertise in eCommerce.
• Proficient in Salesforce CRM and Marketing Cloud.
• Hands-on experience with digital platforms like Shopify and Magento.

Responsibilities

• Lead the development of digital marketing strategies focused on B2B customer acquisition.
• Manage eCommerce strategy and execution on Shopify and Magento.
• Track and analyze key metrics for digital campaigns.

Skills

Digital Marketing

Data-Driven Strategies

B2B Lead Generation

Campaign Automation

Performance Analysis

SEO

eCommerce Strategy

Tools

Salesforce

Shopify

Magento

SEMrush

Google Ads

Salesforce Marketing Cloud

GA4

Job description

Social network you want to login/join with:

• Newly created role within a brilliant team.
• Strong career progression opportunities as the business continues to grow.

About Our Client

This retail business is a well-established, medium-sized organisation with a strong presence in its sector. Known for its innovative products and commitment to quality, this company offers an engaging environment within the marketing and agency department.

Job Description

Key responsibilities of the Digital Marketing Manager:

• Lead the development and execution of a comprehensive digital marketing strategy focused on performance, lead generation and nurturing, and B2B customer acquisition, with scalable support for future B2C initiatives.
• Oversee eCommerce strategy and execution across Shopify and Magento, including UX enhancements, CRO, site architecture, and digital merchandising.
• Maximise the use of Salesforce for segmentation, campaign automation, lead management, and performance analytics.
• Align digital marketing initiatives with commercial objectives through impactful, multi-channel campaigns.
• Plan, manage, and optimise integrated marketing campaigns across Google Ads, paid social, SEO (SEMrush), email (Salesforce Marketing Cloud), and retargeting platforms.
• Own the full campaign lifecycle—from concept and execution to analysis and optimisation.
• Oversee the creation of content and creative assets, ensuring brand consistency and campaign relevance.
• Track and analyse key metrics including ROI, CAC, CLV, ROAS, CTR, conversion rates, and lead quality.
• Implement a data-driven approach to refine strategies and improve overall marketing effectiveness.
• Develop dashboards and performance reports to support decision-making and demonstrate ROI.
• Design and implement lead nurturing and customer retention programs through Salesforce and email marketing tools.
• Ensure full compliance with GDPR, PECR, and data governance best practices.
• Manage customer touchpoints across email, website, and ecommerce to drive engagement and lifetime value.
• Oversee content publishing and SEO performance on WordPress platforms.
• Collaborate with ecommerce and development teams to deliver high-performing landing pages, product launches, and technical enhancements.

The Successful Applicant

A successful Digital Marketing Manager should have:

• Extensive experience in digital marketing, with deep expertise in eCommerce and performance-driven B2B strategies.
• Demonstrated success in designing, executing, and optimising end-to-end digital campaigns across multiple channels.
• Skilled in using Salesforce CRM and Marketing Cloud for campaign automation, segmentation, and performance tracking.
• Hands-on experience with platforms including Shopify, Magento, SEMrush, GA4, Google Ads, and major paid social channels.
• Data-driven and analytical, with a strong ability to interpret metrics and leverage dashboards to guide strategic decisions.
• Extensive background in B2B lead generation, nurturing, and conversion within complex sales cycles and stakeholder environments.
• Able to work from Liverpool on a hybrid basis.

What's on Offer

• Competitive salary of approximately £40,000 to £50,000 per annum.
• Permanent role with opportunities for growth within the organisation.
• Collaborative and supportive work environment in the marketing and agency sector.
• Chance to work with a respected retail company known for its high-quality offerings.
• Engaging and varied responsibilities offering professional development opportunities.