Digital Marketing Manager

TN United Kingdom; Kingston upon Thames; On-site; GBP 45,000; Full time

Job summary

An established industry player seeks a dynamic Digital Marketing Manager to enhance its brand reputation and drive growth in Kingston upon Thames. This pivotal role involves crafting strategic marketing initiatives, managing a small team, and leveraging digital platforms to engage current members while attracting new ones. With a focus on data-driven decisions, the successful candidate will oversee promotional campaigns and optimize marketing performance. If you are passionate about digital marketing and thrive in a collaborative environment, this opportunity offers a rewarding career path with a competitive salary and bonus potential.

Qualifications

• Proven digital marketing experience in a B2C capacity.
• Strong understanding of digital marketing strategies and techniques.

Responsibilities

• Create promotional marketing plans to drive membership growth.
• Manage a small team and oversee marketing performance metrics.

Skills

B2C Marketing

Digital Marketing Strategies

Social Media Management

Data Analysis

Team Management

Tools

Email Marketing Software

Website Content Management Systems

Social Media Management Platforms

Job description

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Digital Marketing Manager, Kingston upon Thames

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Client:

CV Screen

Location:

Kingston upon Thames, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

2ca69a95e9dd

Job Views:

12

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Digital Marketing Manager (49755 - B)

Overview

Reference
49755 - B

Job Location
- United Kingdom -- England -- Greater London -- Kingston upon Thames

Job Type
Permanent

Digital Marketing Manager
Kingston upon Thames
Up to £45,000 + Bonus

CV Screen is recruiting for a Digital Marketing Manager with B2C marketing experience to join a well-established health and fitness club. The role is office-based in Kingston upon Thames and a salary of up to £45,000 is available.

ROLE DETAILS
The Digital Marketing Manager is responsible for driving the clubs growth and enhancing its brand reputation through strategic marketing initiatives and effective communication strategies.

This role plays a pivotal part in generating sufficient leads, attracting new members, retaining existing ones, and nurturing community engagement among current and prospective members.

DUTIES & RESPONSIBILITES:

- Create comprehensive promotional marketing plans across various channels to drive membership growth and increase brand awareness.

- Manage a small team and demonstrate leadership and team management abilities.

- Work with internal teams to compile information about forthcoming events, success stories, and member testimonials.

- Report on marketing performance KPIs and metrics while representing marketing and communications at P&L and Head of Department meetings.

- Manage and collaborate with external agencies, consultants, and vendors as required.

- Oversee and preserve an online presence across several social media networks, such as Facebook, Instagram, Twitter, and LinkedIn.

- Plan and carry out special campaigns, open days, and promotional events to draw in new members and keep current ones engaged.

REQUIRED SKILLS

The Digital Marketing Manager will have the majority of the following experience:

- Proven digital marketing experience in a B2C capacity potentially within a hospital or fitness background.

- Experience of line management responsibilities, and nurturing/developing small teams.

- Strong understanding of digital marketing strategies, techniques, and best practices.

- Proficiency in social media management platforms, website content management systems, and email marketing software.

- Analytical mindset with the ability to interpret data, analyse performance metrics, and optimise digital initiatives.

SALARY:
Basic salary up to £45,000 + Bonus

LOCATION
Office based in Kingston upon Thames