Digital Marketing Manager

Kingspan Data Solutions; Hull and East Yorkshire; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Kingspan Data Solutions, part of the Kingspan Group, is seeking a proactive Digital Marketing Manager to lead the development and optimisation of global digital platforms. You will drive platform adoption, enhance customer experiences, and identify opportunities to modernise processes through data, technology, and AI-driven solutions.

Working with cross-functional teams, you will manage platforms such as HubSpot, Umbraco, and Bynder, and help deliver UX improvements, reporting, and content

Qualifications

• Extensive experience in digital marketing, digital platforms, marketing technology, or related disciplines.
• Experience working hands-on with marketing platforms, CMS solutions, marketing automation tools, and reporting platforms.
• Demonstrated ability to manage and optimize digital programs across multiple platforms and business functions.
• Experience driving user adoption, training, change management, or capability development initiatives.
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
• Excellent communication and stakeholder management skills and the ability to work effectively across global, cross-functional teams.
• Strategic thinking and problem-solving abilities with attention to detail on emerging technologies, particularly in AI overlapping with business systems.

Responsibilities

• Lead the continuous improvement and adoption of our digital marketing ecosystem, including DAM, CMS, marketing automation, reporting, and future digital platforms, ensuring they deliver measurable value to marketing teams and business stakeholders.
• Work hands-on within platforms including HubSpot, Umbraco, Bynder, reporting tools, and AI-enabled solutions to support business priorities, streamline processes, improve usability, and increase platform adoption across the organization.
• Partner with internal stakeholders and agency partners to deliver website and application enhancements, new functionality, UX improvements, and content experiences that elevate the customer experience.
• Maintain and communicate a clear digital platform roadmap aligned to marketing and commercial objectives.
• Help establish best practices that improve consistency, efficiency, and effectiveness across global marketing activities.
• Identify opportunities to leverage AI, automation, and emerging digital technologies to improve productivity and marketing effectiveness.
• Partner with teams to explore new ways of working and help embed digital capabilities across the marketing organization.
• Evaluate new tools and technologies and build business cases for investment where appropriate.
• Work closely with Marketing, Commercial, IT, General Managers, and external partners to deliver digital initiatives and communicate platform performance, roadmap updates, and recommendations to leadership teams.
• Develop and maintain reporting frameworks that measure digital performance, campaign effectiveness, customer engagement, and platform adoption.
• Extensive experience in digital marketing, digital platforms, marketing technology, or related disciplines.
• Experience working hands-on with marketing platforms, CMS solutions, marketing automation tools, and reporting platforms.
• Demonstrated ability to manage and optimize digital programs across multiple platforms and business functions.
• Experience driving user adoption, training, change management, or capability development initiatives.
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.

Skills

Digital marketing expertise

Platform adoption

Data-driven decision making

Training & change management

Analytics & reporting

Stakeholder management

AI awareness in marketing

Tools

HubSpot

Umbraco

Bynder

Marketing automation tools

Job description

Hybrid working: 3 days office-based, 2 days remote

About Kingspan Data Solutions

Kingspan Data Solutions, part of the Kingspan Group, is a global leader in data centre infrastructure and raised access flooring solutions. With over 120 years of heritage and operations across Europe, the Americas, the Middle East, Asia, and Australia, we partner with customers to deliver innovative, sustainable, and high-performance solutions. We are committed to investing in our people, technology, and sustainability initiatives while fostering an inclusive workplace where everyone can thrive.

About the Role

We are seeking a proactive and results-driven Digital Marketing Manager to lead the development and optimisation of our global digital platforms. Working closely with cross-functional teams, you will drive platform adoption, enhance customer experiences, improve marketing performance, and identify opportunities to modernise processes through data, technology, and AI-driven solutions

Key Responsibilities

• Lead the continuous improvement and adoption of our digital marketing ecosystem, including DAM, CMS, marketing automation, reporting, and future digital platforms, ensuring they deliver measurable value to marketing teams and business stakeholders
• Work hands-on within platforms including HubSpot, Umbraco, Bynder, reporting tools, and AI-enabled solutions to support business priorities, streamline processes, improve usability, and increase platform adoption across the organization
• Partner with internal stakeholders and agency partners to deliver website and application enhancements, new functionality, UX improvements, and content experiences that elevate the customer experience
• Maintain and communicate a clear digital platform roadmap aligned to marketing and commercial objectives
• Help establish best practices that improve consistency, efficiency, and effectiveness across global marketing activities
• Identify opportunities to leverage AI, automation, and emerging digital technologies to improve productivity and marketing effectiveness
• Partner with teams to explore new ways of working and help embed digital capabilities across the marketing organization
• Evaluate new tools and technologies and build business cases for investment where appropriate
• Work closely with Marketing, Commercial, IT, General Managers, and external partners to deliver digital initiatives and communicate platform performance, roadmap updates, and recommendations to leadership teams
• Develop and maintain reporting frameworks that measure digital performance, campaign effectiveness, customer engagement, and platform adoption
• Extensive experience in digital marketing, digital platforms, marketing technology, or related disciplines
• Experience working hands-on with marketing platforms, CMS solutions, marketing automation tools, and reporting platforms
• Demonstrated ability to manage and optimize digital programs across multiple platforms and business functions
• Experience driving user adoption, training, change management, or capability development initiatives
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
• Excellent communication and stakeholder management skills and the ability to work effectively across global, cross-functional teams
• Strategic thinking and problem-solving abilities with attention to detail on emerging technologies, particularly in AI overlapping with business systems

Preferred Qualifications:

• Experience with HubSpot, Umbraco and Bynder a plus
• Familiarity with best practices and KPIs for AEO and SEO
• Experience with B2B customer portals
• Hands on AI implementation and adoption experience
• Experience working with external agencies, development partners, or technology vendors

Why Join Us?

Join a global leader that is shaping the future of data centre infrastructure through innovation, sustainability, and cutting-edge technology. With operations across Europe, the Americas, the Middle East, Asia, and Australia, you'll be part of a dynamic and inclusive team, working on exciting projects while contributing to Kingspan's ambitious Planet Passionate sustainability goals. We are committed to investing in our people and providing opportunities for growth, development, and long-term career success.