Digital Marketing Manager

Evergreen Finance London; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

Evergreen Finance London is hiring a Digital Marketing Manager on a maternity cover basis. This remote UK role leads digital engagement, drives customer acquisition, engagement, and retention, focusing on PPC, SEO, email, and performance marketing.

You will optimise the company site, manage campaigns, and work with internal teams and partners to achieve growth. You will oversee SEO strategy, analytics, and onboarding of email marketing tools, aiming to move in-house by Q1.

Qualifications

• Degree in Marketing, Business, or related field.
• ACIM or CIM Level 6 qualification.

Responsibilities

• Own and optimise the company website to enhance user experience and KPIs.
• Lead digital marketing strategy to drive traffic, leads, and conversions.
• Manage multi-channel campaigns across PPC, Paid Social, SEO, affiliates, and retargeting.
• Support onboarding of email marketing platforms and strategies to boost engagement.
• Develop and execute robust SEO strategies with technical and content focus.
• Utilise analytics platforms to monitor and optimise campaign performance.
• Oversee agency relationships ensuring delivery aligns with budget and performance.
• Collaborate with Compliance, Tech and Customer Service to meet regulatory standards.

Skills

Website optimization

PPC

SEO

CRO

Email marketing

Budget management

Analytics

Stakeholder management

Regulatory knowledge (FCA)

Cross-functional collaboration

Education

Marketing degree

ACIM or CIM Level 6

Tools

Google Analytics

Google Ad Manager

SEMrush

Piwik Pro

DotDigital

Zapier

Job description

Digital Marketing Manager Maternity Cover (Fixed-Term Contract) - UK Remote Overview

We are looking for a motivated and energetic Digital Marketing Manager to join our team. This is a full-time, remote position offering strong opportunities for career growth. As we continue to expand our business and strengthen our digital presence, we need a highly driven and strategic individual to lead and own our digital engagement initiatives. In this role, you will be responsible for driving customer acquisition, engagement, and retention through effective digital strategies. This will include supporting optimising paid media, SEO, website performance, and performance marketing across digital channels.

Key responsibilities

• Own and optimise the company website to enhance user experience, conversion rates, and performance KPIs through continuous testing and analysis.


• Lead and deliver digital marketing strategy to drive qualified traffic(affiliates), generate leads, and improve conversions for Moneyboat.co.uk (portal & data forms).


• Manage new product Go-to-Market campaigns from start to finish, using data to guide decisions, and collaborate closely with our communication, Tech, internal teams and external partners to achieve our commercial growth goals.


• Support Head of Performance Marketing with managing multi-channel performance marketing campaigns across PPC (Google Ads), Paid Social (Meta, LinkedIn), SEO (core focus), affiliates, and retargeting, eventually with the aim to move in-house by the start of Q1.


• Support initial on-boarding of email marketing platforms (automation/template/form set up) and strategies to improve customer engagement, retention, and lifetime value, using platforms such as DotDigital.


• Develop and execute robust SEO strategies, managing both technical and content-led initiatives to improve organic rankings.


• Utilise analytics platforms (Google Analytics, Google Ad Manager, Piwik Pro, SEMrush) to monitor, report, and optimise campaign performance against business KPIs.


• Support with creation of digital assets and brand innovation.


• Oversee agency relationships and ensure delivery is aligned with budget and performance expectations.


• Collaborate with Compliance, Tech and Customer Service teams to ensure marketing activities align with regulatory standards and business objectives.

Your skills & experience

Essential

• Confident managing website performance, with experience in CMS management and digital product enhancements.


• Expertise managing PPC, SEO, CRO, Paid Social, and Email Marketing.


• Experienced with digital performance tools such as Google Analytics, Google Ad Manager, SEMrush, Piwik Pro, and automation platforms like DotDigital and Zapier.


• Proven experience managing significant budgets and optimising for acquisition and ROI.


• Strong analytical skills with a data-led approach to performance optimization and reporting.


• Excellent stakeholder management and communication skills, with experience working cross-functionally.


• Strong track record in financial services marketing, ideally within consumer lending, fintech, or banking.


• Knowledge of FCA guidelines and compliance considerations for financial promotions is a strong advantage.

Desired

• Experiencing of working within a FCA regulated environment


• Degree in Marketing, Business, or related field.


• ACIM or CIM Level 6 qualification.

About us

Ahoy there! We're Evergreen Finance London ! Founded in 2014, Evergreen Finance London ltd is a specialist UK-based consumer finance provider. With deep roots in data science, AI-driven decisioning, and regulatory compliance, our business has built a reputation for deploying ethical, tech-enabled lending products that meet modern consumer needs. Evergreen Finance London is the employer and strategic engine behind consumer fintech brands like Moneyboat. We empower brilliant people to build trusted, tech-enabled financial solutions that puts people first. Our focus is long-term value - for our teams, our users, and the industry. We are authorised and regulated by the Financial Conduct Authority and uphold a renowned standard of compliance, across both direct lending and brokerage services. Our brand Moneyboat, is a UK-based direct lender that provides consumers with short-term loans from £200 to £1,500. We know the value of flexibility, creativity, and innovation in today's fintech space, and we work hard to create and deliver best-in-class experiences that support our customers and give them the confidence they need to live life to the full.

Vision, Mission & Values

Our vision, mission & values are what drive the amazing work we do. From the decisions we make to the actions we take, they form the foundations of Evergreen Finance London 's brand & strategy. Our vision describes our view of the world because of Evergreen Finance London . It's the way we want it to be and the reason we keep going, even if times might seem tough. Empowering Financial Confidence, with seamless, responsible, and innovative