Digital Marketing Manager

Theramex; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Private Health Insurance for employee+

Pension contribution: company 10% + 5%

Hybrid Working

Cycle to Work Scheme

Job summary

Theramex UK is seeking a Digital Marketing Manager to lead the development and execution of digital engagement across the women’s health portfolio. You will drive omnichannel campaigns, enhance healthcare professional engagement, and support product launches through data‑driven digital programs.

Work alongside Marketing, Sales, Medical and Compliance to ensure channels deliver measurable improvements in awareness, education and commercial performance while maintaining ABPI compliance.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• Experience managing digital marketing programmes in regulated industries.
• Strong understanding of omnichannel engagement and personalised journeys.
• Experience with CRM systems, automation, CMS, and SEO.
• Digital campaigns across email, ads, websites and webinars.
• Analytical skills with digital analytics and reporting tools.

Responsibilities

• Lead UK digital marketing and omnichannel strategy aligned to brand and business goals.
• Design and optimise integrated campaigns to support product launches and growth.
• Build personalised customer journeys using CRM, segmentation and insights.
• Identify digital/AI solutions to expand reach and improve experience.
• Manage channels including websites, email, webinars, ads, and social media.
• Ensure content is compliant, current, user-focused and SEO-optimised.
• Create engaging digital assets and interactive materials.
• Monitor campaign performance with analytics and dashboards.
• Collaborate with cross-functional teams to deliver aligned programmes.
• Manage agencies and budgets with strong ROI.

Skills

Omnichannel marketing

CRM experience

Marketing analytics

Campaign management

Digital campaigns

Stakeholder management

Agency management

Compliance ABPI

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation platforms

CMS

SEO tools

Job description

London, United Kingdom – Hybrid (3 days per week in-office – St James Park) At Theramex we are driven by a clear purpose by improving the lives of women around the world through innovative and accessible healthcare. As one of the fastest‑growing global specialists in Women’s Health, we combine the agility of a scale‑up with the impact and ambition of a private‑equity‑backed organisation. Here, your work translates into real‑world outcomes - shaping portfolios, influencing strategic direction, and driving meaningful change for patients. You’ll join a collaborative, high‑performing team that values expertise, encourages fresh thinking, and empowers people to lead with ownership. If you are motivated by purpose, growth, and the opportunity to make a lasting difference, Theramex offers a place where your contribution truly matters.

• Bachelor's degree (or equivalent) in Marketing, Digital Marketing, Business, Life Sciences, Science, Pharmacy or a related discipline.
• Proven experience managing digital marketing programmes within a regulated industry, ideally pharmaceuticals, healthcare or life sciences.
• Strong understanding of omnichannel customer engagement and personalised customer journey development.
• Experience working with CRM systems, marketing automation platforms and customer engagement technologies.
• Knowledge of website management, content management systems (CMS), SEO and digital content optimisation.
• Experience delivering digital marketing campaigns across channels including email, digital advertising, websites and webinars.
• Strong analytical skills with experience using digital analytics and reporting tools to generate actionable insights and measure campaign effectiveness.
• Experience supporting product launches and delivering integrated customer engagement programmes.
• Understanding of paid media, digital advertising and customer acquisition strategies.
• Excellent project management, organisational and stakeholder management skills, with the ability to manage multiple priorities effectively.
• Proven ability to manage external agencies, technology partners, budgets and campaign delivery.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional and global teams.

About The Role

The Digital Marketing Manager is responsible for leading the development and execution of Theramex UK's digital engagement strategy across the women's health portfolio. The role will increase customer reach, enhance healthcare professional engagement, support product launches and optimise omnichannel marketing through data-driven digital campaigns.

Working closely with Marketing, Sales, Medical and Compliance, the role will ensure digital channels become a core pillar of customer engagement, delivering measurable improvements in awareness, education, customer experience and commercial performance.

Key Duties and Responsibilities

• Develop and deliver the UK digital marketing and omnichannel strategy, aligning customer engagement activities with brand, commercial and business objectives.
• Design, execute and optimise integrated digital campaigns to support product launches, brand growth, customer education and healthcare professional engagement.
• Build and enhance personalised customer journeys across digital and field-based channels, leveraging CRM, marketing automation, segmentation and customer insights.
• Identify and implement innovative digital and AI-enabled solutions to expand reach, increase engagement and improve the customer experience.
• Manage and optimise a range of digital channels and platforms, including websites, email marketing, webinars, digital advertising and compliant social media activity.
• Own the development and maintenance of promotional and non-promotional digital platforms, ensuring content remains compliant, current, user-focused and SEO optimised.
• Create and deliver engaging digital content and assets, including videos, animations, landing pages and interactive educational materials.
• Monitor, analyse and report on campaign and channel performance, using data, analytics and social listening insights to drive continuous improvement and maximise ROI.
• Develop, implement and continuously optimise patient-facing digital platforms, ensuring they are aligned to patient needs, deliver intuitive user experience, remain relevant and support education.
• Develop dashboards and performance reports that provide clear, actionable insights for key stakeholders.
• Manage external agencies and technology partners, ensuring high-quality delivery, effective budget management and strong return on investment.
• Ensure all digital activities and materials comply with ABPI Code requirements, company policies, approval processes and data governance standards.
• Collaborate closely with Brand, Sales, Medical Affairs, Market Access and Commercial Operations teams to deliver aligned and effective customer engagement programmes.
• Support congresses, virtual events and peer-to-peer educational programmes through innovative digital solutions and channels.
• Share digital best practice and build organisational digital capability through coaching, collaboration and knowledge sharing.
• Build strong partnerships with global colleagues to align digital strategies, optimise ways of working and drive consistency across markets.

What does our team say about life at Theramex?

Having now been with Theramex for a few months, I’m really enjoying my time here. Right from the outset, the onboarding experience, induction, and orientation have been brilliant, and I already feel like I am making the most of opportunities to add value to the business in meaningful ways. Theramex has a friendly and supportive vibe and is a place where I feel supported and valued.

Umut Tarakcilar, Senior Treasury Analyst

Why Join Us?

• A fast-paced environment with broad exposure, giving you opportunities to develop professionally - even outside your core area of expertise
• A culture that supports learning, celebrates success, and recognizes performance
• Opportunities for driven and talented professionals to contribute to our exciting journey

Benefits & Perks

• Competitive reward package, including:
  • 25 days holiday + 8 bank holidays
  • Private Health Insurance for employee and family members
  • Pension contribution: 10% company + 5% employee (auto-enrolled from day one)
  • Hybrid Working
  • Cycle to Work Scheme
  • Engaging employee experience to come together as a community: in-office events, shared learning and much more!