Digital Marketing Manager

P.Happi®; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Options scheme

Flexible/part-time/contract

Hybrid working

Early hires in a fast-growing start-up

Personal development opportunities

Job summary

P.Happi is redefining intimate care with a microbiome-first approach. We are seeking our first Digital Marketing Manager to drive growth and retention and help shape our digital brand presence.

The role is primarily remote with 1–4 in-person days per month at our West London lab and office; full-time, with flexibility for part-time or contract options for the right candidate. You will own acquisition and retention through online channels, optimise ecommerce performance on Google and Meta, track

Qualifications

• 2–5 years in digital marketing or e‑commerce, cross‑channel experience.
• Hands-on managing Meta and/or Google campaigns.
• Strong data analysis with actionable recommendations.

Responsibilities

• Own customer acquisition and retention through online channels.
• Optimize e‑commerce performance with Google/Meta.
• Track growth metrics and analyze data across paid, organic, owned channels.
• Update website and landing pages daily.
• Support daily online customer service.
• Email marketing and content generation.
• Partner with retail and partnerships lead to ensure brand presence.

Skills

Digital marketing

E-commerce

Meta & Google ads

Data analysis

Email marketing

Content creation

Tools

Shopify

Klaviyo

Job description

At P.Happi, we’re redefining intimate care for women through a microbiome-first approach for daily protection, powered by a proprietary break-through technology. We support women prone to recurring bladder and intimate health issues with a science-led, subscription-based solution designed to fit seamlessly into everyday life.

Summary

We are a fast-growing start-up with big ambitions to keep making waves in the women’s (intimate) health space. We are excited to offer this opportunity to join us as our very first Digital Marketing Manager who will drive growth and retention and help shape our digital brand presence.

The magic happens at our brand new lab and office space in West London. The role would be primarily remote, meeting in person between 1-4 days per month. This is intended as a full-time position, but we are happy to discuss part time, flexible or contract opportunities for the right candidate.

The Role

This is a broad and hands-on role that would suit someone who thrives in a fast-paced, varied start-up environment. You will own customer acquisition and retention through optimisation of our online channels and help build our digital brand presence. Key responsibilities include:

• Optimisation of e-commerce performance with emphasis on Google and Meta to drive growth, cross platform expert
• Oversight of end-to-end customer journey with initiatives to drive subscription growth and customer retention
• Tracking of key growth metrics and KPIs and detailed data analysis to identify new opportunities for growth and learning across paid, organic and owned channels
• Day to day website and landing page updates and oversight
• Supporting daily online customer service
• Email marketing and content generation
• Partner with retail and HCP Partnerships lead to drive consistent and cohesive brand presence across all touch points

You will be numbers-driven and will operate with full ownership and accountability over your role. You will have support of the founder and a small team of experts to help drive performance and your own development in the business.

About You

We are looking for an ambitious, proactive, target-driven individual, who thrives in the pace of a start-up environment. You’ll be inspired to grow with the business and become a pivotal part of our success.

We’re looking for someone who is comfortable leading in a generalist digital marketing role, who is excited to join us in our mission to redefine female intimate care and who can help us shape the team as we grow, so we’re keen to get to know you, even if you don’t ‘tick all the boxes’.

You will ideally have:

• 2-5 years’ experience in digital marketing or e-commerce, ideally cross platform expert
• Hands on experience managing Meta and/or Google campaigns
• Strong ability to analyse complex data and make recommendations for growth
• Experience with Shopify and Klaviyo
• Some experience of creative ad development / video editing / copywriting
• Knowledge of or particular interest in healthcare brands or cosmetics
• Commercial mindset, able to operate comfortably at a strategic and a tactical level
• Knowledge or experience with AI platforms and emerging optimisation tools
• Adaptable, proactive and comfortable working with high accountability

What we offer

• Opportunity to work towards options scheme
• Openness to flexible, part time or contract working
• Hybrid working to fit with your life
• Opportunity to be one of the first hires in a fast-growing, investor-backed female health start-up with big ambitions
• Strong personal development and progression opportunities

Applications close Monday, 24 th August, but may close earlier.