Digital Marketing Manager

Liberty Global; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Wellbeing benefits

Pension contribution matched

Cycle to work scheme

Learning platform access

Volunteer Time Off

Discounts with Virgin/O2

Job summary

Believ is seeking a Digital Marketing Manager to own Believ’s digital presence across B2B, B2C and B2G audiences. You’ll run campaigns, optimise performance and drive measurable outcomes in a fast‑paced scale‑up environment.

You’ll lead a small marketing team including a Social Media Specialist, manage budgets, and partner with agencies to ensure high‑quality, timely delivery. The role is full‑time, hybrid, based in London/UK offices as applicable.

Qualifications

• 5+ years in digital marketing across B2B/B2G and B2C channels.
• Hands-on experience with paid media (Google Ads, Meta, LinkedIn).
• Strong analytical skills, GA4 proficiency, data-driven mindset.
• Experience managing budgets and reporting on commercial impact.
• Previous line management experience with direct reports.
• CRM experience (HubSpot or similar).

Responsibilities

• Plan, execute, and optimise paid and organic digital campaigns across Google, Meta, LinkedIn, and emerging channels.
• Own campaign reporting and translate data into insights and sharper briefs.
• Manage digital ad spend with focus on CPL, CAC, and ROI.
• Drive SEO strategy from technical audits to content optimization and on-page work.
• Oversee website content, landing pages, and copy review for conversions.
• Own CRM journeys, audience segmentation, and lifecycle engagement.

Skills

Digital marketing

Paid media

SEO

Email marketing

Analytics

Budget management

Line management

HubSpot

B2B/B2G/B2C

Tools

GA4

GTM

Job description

Believ: ABOUT US

At Believ, formerly known as Liberty Charge, we’re committed to sustainable transport being accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind. Providing equitable access to electric vehicle charging, and achieving cleaner air for all, is at the heart of the Believ mission. We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.

We offer all the advantages of being a scale-up business, but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner, Virgin Media O2) and Zouk Capital (who manage the Government’s Charging Investment Infrastructure Fund).

You’ll be joining this exciting journey at the start of our scale‑up phase, and working with us to hit the ambitious targets our shareholders have set. You’ll become part of a passionate and supportive team in a fast‑paced, dynamic and result‑driven environment.

About the role

We’re looking for a Digital Marketing Manager to own and drive Believ’s digital presence across B2B, B2C, and B2G audiences. This is a hands‑on, high‑impact role sitting at the heart of our marketing team. You’ll be the person who connects our brand story to measurable outcomes, across every digital touchpoint.

You’ll work closely with the wider marketing team to execute campaigns, optimise performance, and help position Believ as the most loved CPO. You’ll also line manage our Social Media Specialist and any future Digital roles as our team continues to grow.

Key Responsibilities

Performance & Campaigns

• Plan, execute, and optimise paid and organic digital campaigns across Google, Meta, LinkedIn, and emerging channels
• Own campaign reporting, turning data into clear insight and sharper briefs, not just dashboards
• Manage digital ad spend efficiently, with a strong eye on CPL, CAC, and channel ROI

Content & SEO

• Drive SEO strategy and execution from technical audits to content gap analysis to on‑page optimisation
• Collaborate with content and design to produce digital assets that actually convert, not just look good
• Manage website content, including the creation of landing pages and the review of copy, images, and other multimedia elements

CRM & Email

• Own the digital side of CRM building automated journeys, segmenting audiences, and improving lifecycle engagement
• Work alongside our CRM platform to ensure digital campaigns and CRM are genuinely joined up

Web & Analytics

• Take ownership of website performance including driving UX improvements, landing page testing, conversion rate optimisation
• Set up and maintain clean tracking (GA4, GTM) and translate analytics into action
• Be the team’s go-to for data integrity and attribution
  

Collaboration & Stakeholders

• Work across commercial, product, and ops teams to ensure digital activity supports business priorities
• Brief and manage our agency partners and freelancers, keeping quality high and timelines tight
  

People & Leadership

• Line manage and develop our Social Media Specialist, providing clear direction, regular 1:1s, and meaningful feedback that helps them grow

• Set the social content strategy and be accountable for its quality, your Specialist executes, but you own the standard

• Act as a collaborative, grounded manager who leads by example rather than hierarchy

About you

At Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high‑performing team, accustomed to working at pace in an ever‑evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills:

Essential

• 5 years in digital marketing, with a proven track record across both B2B/B2G and B2C channels

• Hands‑on experience with paid media including Google Ads, Meta, LinkedIn, SEO, and email marketing

• Strong analytical skills, comfortable in GA4 and able to challenge data that doesn’t add up

• Demonstrable ability to manage budgets and report on commercial impact, not vanity metrics

• Previous line management experience, with the ability to set clear direction and develop direct reports

• Excellent written communication, you understand how tone shifts between a B2B LinkedIn post and a consumer email

• Experience working in a scale‑up or fast‑growth environment

• Proactive, solutions‑first, and not afraid to say when something isn’t working

• CRM platform experience (HubSpot, or similar)

Benefits

• Competitive salary and bonus scheme
• 25 days’ annual leave, plus the usual 8 UK Bank Holidays and the option to purchase up to 5 additional days per year*
• Access to wellbeing and mental health benefits such as the Calm app, personal medical insurance, critical illness cover, dental, optical & travel insurance, income protection and life assurance
• Pension contribution matched up to 10%
• Access to our car benefit scheme and cycle to work scheme
• Access to our online learning platform to continue to develop and grow your career with us.
• 16 hours a year Volunteer Time Off to support causes that are important to you
• Virgin Media / O2 discounts and offers
• Access to VIP Arena Suites at the O2 Arena (London) and First Direct Arena (Leeds)
• Enhanced parental leave policies

* This perk can only be availed for the following calendar year by employees who started before 1st December

Location

The business is currently based in our office in Southwark. The position is full time, hybrid with 3 days (Tuesday, Wednesday & Thursday) based in the office. Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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