Digital Marketing Manager

Spire; Glasgow; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global analytics company in Glasgow is seeking a Digital Marketing Manager to lead their digital advertising initiatives. The role involves developing and optimizing marketing strategies primarily focused on Google Ads and LinkedIn Ads. The ideal candidate should have over 3 years of experience, strong analytical skills, and proficiency in HubSpot. This position offers a hybrid working model and a range of global perks.

Benefits

Generous Time Off Policy

Employee Assistance Program

Education Assistance Program

Fitness Reimbursement

Employee Referral Program

Qualifications

• 3+ years of digital marketing experience focusing on paid advertising campaigns.
• Proficiency in HubSpot for marketing automation and analytics.
• Strong communication and interpersonal skills for team collaboration.

Responsibilities

• Develop and manage global digital advertising strategies.
• Analyze and report on digital marketing performance metrics.
• Collaborate with teams to ensure brand messaging consistency.

Skills

Google Ads

LinkedIn Ads

Digital marketing strategy

Analytical skills

Project management

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Microsoft Office Suite

Project management software

Job description

Digital Marketing Manager
We are seeking a highly motivated and experienced Digital Marketing Manager to lead our global digital advertising initiatives. This critical role will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across various platforms, with a strong focus on Google Ads, LinkedIn Ads, and other emerging advertising channels. The ideal candidate will be a collaborative leader, working closely with internal content teams, external marketing agencies, and various departments to ensure a cohesive and impactful digital presence for our global enterprise.

Key Responsibilities:

• Develop, implement, and manage our global digital advertising strategies, primarily focusing on Google Ads and LinkedIn Ads campaigns, to drive brand awareness, lead generation, and customer acquisition.
• Oversee the end-to-end management of digital ad campaigns, including keyword research, audience targeting, ad copy creation, landing page optimization, bidding strategies, and A/B testing.
• Collaborate closely with internal content team to develop compelling ad creatives and ensure consistent brand messaging across all digital touchpoints.
• Act as the primary liaison with external marketing agencies, managing relationships, ensuring adherence to brand guidelines, and optimizing campaign performance.
• Work cross-functionally with various departments (e.g., Sales, Product, Business Unit Leaders) to understand business objectives and align digital marketing efforts with overall company goals.
• Monitor, analyze, and report on key digital marketing performance metrics, providing actionable insights and recommendations for continuous improvement.
• Manage digital marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Stay up to date with the latest trends and best practices in digital marketing, advertising platforms, and marketing technology.
• Utilize project management software to organize tasks, track progress, and ensure timely delivery of digital marketing initiatives

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Minimum of 3+ years of progressive experience in digital marketing, with a strong emphasis on managing paid advertising campaigns (Google Analytics).
• Proven expertise in developing and executing successful digital advertising strategies.
• Proficiency in HubSpot for marketing automation, CRM, and analytics.
• Demonstrable proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with a project management software (e.g., Asana, Trello, Jira, Monday.com, Smartsheet, Wrike) for managing multiple projects and deadlines.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication, interpersonal, and presentation skills, with the ability to collaborate effectively with diverse teams and stakeholders.
• Results-oriented with a strong track record of achieving digital marketing goals.
• Ability to manage multiple projects simultaneously in a fast-paced, global environment.

Preferred Qualifications:

• Certifications in HubSpot, Google Ads or LinkedIn Ads.
• Experience with global marketing campaigns.
• Familiarity with SEO and content marketing principles.
• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).
• Experience with the project management system Wrike.
• Experience with Salesforce.

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.

Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying. #LI-RK1

Global Perks

️ Name Your Satellite Program (NYSP)
Launch Attendance
Generous Time Off Policy
Education Assistance Program
Employee Assistance Program (EAP)
Employee Stock Purchase Program (ESPP)
Family Leave
Fitness Reimbursement
Employee Referral Program
Healthy snacks & beverages in every office

About Spire

We improve life on Earth with data from space.

Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites. Its proprietary data and algorithms provide the most advanced maritime, aviation, and weather tracking in the world. In addition to its constellation, Spire’s data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.

Spire is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.

To help maintain a safe and secure workplace for Spire employees, all candidates who receive a conditional offer will be required to complete a background check. This may include criminal history and employment verification.

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