Digital & Marketing Manager

Job Responsibilities

• Manage marketing budget in line with business objectives. Present quarterly marketing dashboard to senior management.
• Manage all marketing activities and ensure they are successfully delivered on time and budget. Measure lead generation and conversion rates, liaising with sales channels to ensure leads are followed in a timely manner after completion of the marketing activity.
• Work closely with the UK lubricants commercial teams, the General Manager, HQ marketing teams and a UK dedicated comms agency to design and propose marketing ideas/activities that will support sales growth across all major lubricants channels (e.g. Aftermarket, OEMs, Distributors, e-commerce)
• Manage Lubricants Aftermarket loyalty programme to generate advocacy and brand ambassadors among owners.
• Work with TEMUK’s aftermarket channel to promote TE lubricants to retail stores (e.g Halfords), designing outstanding points of sale and developing promotional activities to boost in store and online sales.
• Develop relationships with existing approved marketing service suppliers, whilst continually assessing service offerings and actively seeking out new and innovative ideas and products to enhance the marketing support.
• Prioritise digital transformation by efficiency to internal & external customers: Website, e-Commerce (Amazon), TEMUK customer ordering tools (ELub / Bitumen Online), Aftermarket Loyalty Scheme, Merchandise Platform, Social Media Engagement, Customer Engagement, Online recommendation tool etc.
• Manage a third party public relations agency to implement a comprehensive communication strategy for driving brand awareness through editorial content.
• Manage design, planning, installation of stands required for TEMUK exhibitions (e.g. MACH, Automechanical, GAU Show), internal/external events, sponsorships and attract internal/external participation for maximum impact within the UK market.
• Manage local CSR activities in line with Group’s Sustainab’ALL commitments and communicate with all key stakeholders.
• Manage seminars, incentive trips and hospitality offers to improve relationship with TEMUK key accounts.
• Manage internal communication with all stakeholders. Liaise and communicate with the sales team to ensure internal & external adoption rates of marketing material & tools are maximised.
• Conduct market research in line with B2B excellence program to identify niche markets and support TEMUK Strategy.
• Manage email campaigns and conduct internal/external surveys to support the business improve products & services
• Drive innovation and empower employees to come up with innovative ideas that can help drive the business forward.
• Report CRM (Salesforce) utilisation rates and maturity score to senior management.
• Establish a close relationship with each employee, have a simple and fair relationship with all members of the team, promote direct exchanges. Set clear and motivating goals, and explain the link with Marketing Roadmap. Regular feedback to employees (positive feedback and improvements to propose). Be involved in the development of each employee: Identify and set development goals for each team member. Allow each employee to fully use their skills and potential and define a clear career path for each team member.

In relation to Health, Safety and the environment you have duty to take reasonable care of yourself and of other persons who may be affected by your acts or omissions at work, this means following company rules, training and instruction as necessary, to actively participate in achieving HSE goals and objectives and report any unsafe acts or hazardous conditions and take proactive steps where possible to prevent loss or damage.

Qualifications/Skills Desired

• Over 5 years’ experience in marketing & digital, delivering successful marketing activities in a large multi-national organisation.
• Experience in Lubricants business, especially in Aftermarket (Spare Part dealers, Retail Stores, Motor Factors, Independent garages) would be considered as an advantage.
• Experience leading high performing teams.
• Digital Marketing Degree qualification or equivalent experience. E-commerce experience would be advantageous.
• A knowledge of the main Marketing principles and experience in the development of marketing lead initiatives is required along with team management skills.
• Ability to effectively coordinate several projects simultaneously and manage frequent and constructive communication
• Technical knowledge of products and applications is necessary to demonstrate a total cost of ownership approach to TEMUK clients.
• Professional representation of the company at all levels.
• The confidence and ability to make detailed presentations to personnel at all levels within large organisations.
• Fluent English speaker with excellent verbal & written communication. French: advantageous

Benefits

• Enhanced Private HealthCare
• Medical Cash Plan
• Cycle to work scheme
• Share incentive plan
• £50 Travel Allowance every month adding up to £600 for the year
• Enhanced Pension Contributions
• 25 days holiday plus bank holidays (increasing as long service award)
• Additional holidays for long service
• Learning Allowance
• Employee Assistance Programme
• Level 2 Disability Confident Employer
• Occupational Health Assessments