Digital Marketing Manager

Workshop Recruitment; Fareham; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative eCommerce brand in Fareham is seeking a Digital Marketing Manager to lead its digital marketing team. This pivotal role involves shaping marketing strategies, mentoring staff, managing budgets, and ensuring alignment with commercial objectives. The ideal candidate will have a strong track record in digital marketing, expert knowledge of platforms like Google Ads and Amazon, and excellent communication skills. This role offers flexibility with remote work options and a positive working environment.

Benefits

Pension

Casual dress code

Qualifications

• Strong track record managing digital marketing teams in an eCommerce context.
• Experience with budget ownership and campaign scaling.
• Confident in launching products across eCommerce platforms.

Responsibilities

• Manage and mentor a growing digital marketing team.
• Plan and execute data-driven digital marketing strategies.
• Oversee and optimize the digital advertising budget.
• Lead go-to-market campaigns for product launches.
• Align digital marketing goals with commercial targets.

Skills

Digital marketing team management

Google Ads

SEO

Marketplace advertising

PPC strategy

Budget management

Communication skills

Job description

An innovative and fast-growing eCommerce brand based in Fareham is seeking a Digital Marketing Manager to lead its digital marketing function. This is a pivotal role within a successful business known for its high-quality products, sold via Amazon, eBay, Shopify, and its own website. You will lead a team of six and shape the digital strategy to drive traffic, engagement, and sales across all platforms.

Main Duties

• Manage and mentor a growing team, including campaign executives, PPC specialists, ecommerce administrators, and content creators
• Plan and execute data-driven digital marketing strategies across paid search, SEO, content marketing, and social media
• Oversee the full digital advertising budget, ensuring spend is tracked, analysed, and optimised for performance
• Lead go-to-market campaigns for new product launches across marketplaces including Amazon, eBay, and Shopify
• Work with the senior leadership team to ensure digital marketing goals align with commercial targets
• Report on KPIs and campaign performance, driving continuous improvement in ROI

Skills and Knowledge

• Strong track record managing digital marketing teams within an eCommerce setting
• Expert-level knowledge of Google Ads, Meta campaigns, SEO, and marketplace advertising (e.g. Amazon & eBay)
• Budget ownership experience, with proven results optimising spend and scaling campaigns
• Confident in launching and promoting products across eCommerce platforms
• Strategic mindset with the ability to get hands-on when needed
• Strong communication and reporting skills

Salary and Benefits

• Mon-Fri 9am – 5.00pm or slight variations, some work from home available
• Casual dress code
• Pension

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