Digital Marketing Manager

CHERY UK; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading automotive manufacturer is seeking an experienced Digital Marketing Manager to develop and execute marketing strategies. Responsibilities include managing campaigns, improving website performance, and overseeing digital advertising efforts. Candidates should have at least 5 years of experience in digital marketing, preferably in the automotive, and strong analytical skills. Knowledge of CRM and website CMS platforms is essential.

Qualifications

• 5+ years of digital marketing experience in automotive or tech industry.
• Strong understanding of SEO, PPC, and social media channels.
• Analytical mindset focusing on performance metrics.

Responsibilities

• Develop and execute digital marketing plans aligned with brand strategy.
• Manage digital advertising campaigns across multiple platforms.
• Oversee website content and performance analytics.

Skills

Digital marketing channels knowledge

Lead generation methods

Project management

Excellent communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM platforms (e.g., Salesforce, HubSpot)

Website CMS platforms (e.g., WordPress)

Job description

About Us:

Chery Motors

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalisation through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

Responsibilities:

• Develop and execute digital marketing plans in alignment with the overall brand and product strategy.
• Manage digital advertising & lead generation campaigns (including paid search, display, social media, affiliates, automotive publishers and retargeting ads).
• Lead SEO/SEM strategy and execution to drive organic traffic and improve website performance.
• Oversee website content, performance, UX, and analytics (working with web developers and creative teams).
• Collaborate with PR, Retailer and Creative teams to deliver engaging and brand-consistent campaigns.
• Implement and manage CRM and email marketing initiatives to support lead nurturing and conversion.
• Analyse & report on digital campaign performance using tools like Google Analytics, Meta Ads Manager, and GA4.
• Manage marketing budgets and ensure strong ROI across all platforms.
• Monitor competitors and industry trends to identify opportunities for innovation.
• Ensure compliance with advertising standards and data protection regulations (e.g., GDPR).

Requirements and Skills:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of digital marketing experience, preferably in the automotive, consumer goods, or tech industry.
• Strong understanding of digital marketing channels & lead generation methods (SEO, PPC, Social, Programmatic, Email).
• Experience managing website CMS platforms (e.g., WordPress, Drupal) and analytics tools (e.g., GA4).
• Solid knowledge of social media platforms (Meta, TikTok, LinkedIn, YouTube) and ad manager platforms.
• Proficiency in marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Mailchimp).
• Analytical mindset with a focus on performance metrics and ROI.
• Excellent project management and communication skills.
• Automotive industry experience and/or bilingual (Mandarin/English) is a plus.