Digital Marketing Manager

Reed; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

An ambitious legal services firm is seeking a Digital Marketing Manager to enhance their digital acquisition strategy. This role offers the chance to significantly impact the firm's brand and online presence while working in a stable and growing environment. The successful candidate will develop strategies for website promotion, SEO, and social media, while managing external agency partners. With a competitive salary package and flexible working arrangements, this opportunity is perfect for a digital marketing professional looking to thrive in a supportive and innovative culture. Join a team that values your contributions and is eager to grow in the digital landscape.

Benefits

Highly competitive salary package

Flexible working arrangements

Additional annual leave

Company pension eligibility

Healthcare scheme eligibility

Qualifications

• Proven experience in digital/performance marketing roles is essential.
• Strong understanding of digital marketing platforms and analytics.

Responsibilities

• Develop and deliver the digital acquisition strategy for the firm.
• Manage Google Ad Campaigns and track PPC initiatives.
• Drive social media content and strategy effectively.

Skills

Digital Marketing

SEO

PPC Management

Social Media Strategy

Analytical Skills

Communication Skills

Organizational Skills

Legal/Professional Services Background

Education

Marketing Qualification

Digital Communications Qualification

Job description

Reed has partnered with an ambitious legal services firm, experiencing considerable growth across the UK. Based in Cheshire, this firm prides itself on delivering service second to none, across a wide range of legal matters. With an ever-growing team, they boast a culture that goes against the status quo with numerous long-standing stakeholders.

Serving the nation for over 130 years, this is a business that is committed to understanding clients' challenges and circumstances and working to support them effectively.

Due to continued growth, this firm is eager to bring in an experienced digital marketer to develop and deliver their digital acquisition strategy. The Digital Marketing Manager will be working to increase the firm’s brand and online presence. Extensive work has been done by external agency partners with success. This opportunity presents itself for the right person to come into a stable and growing business, where they can have an immediate impact and look to build out an effective marketing function.

Key Responsibilities:

1. Develop and deliver on the digital acquisition strategy
2. Focus on website promotion and content management across numerous sites
3. Develop strategies and drive increased traffic through SEO
4. Management of Google Ad Campaigns
5. Track, report and provide insight on PPC initiatives
6. Develop and drive social media content and strategy
7. Effectively project manage external agency partners to drive positive results
8. Structure new Marketing team

Skills Required:

1. Relevant qualifications (Marketing, Digital, Communications, etc.)
2. Proven experience within a similar digital/performance marketing role
3. Strong understanding of a wide range of digital marketing areas and associated platforms
4. Strong analytical skills
5. Ability to communicate effectively across a wide range of stakeholders of all levels
6. Strong organisational skills and the ability to work independently
7. Ideally possess a Legal/Professional Services background

What's on offer:

1. Highly competitive package salary up to £70k depending on experience, plus bonus
2. Flexible working arrangements
3. Additional annual leave
4. Eligible to join company pension
5. Eligible to join firm's healthcare scheme
6. Join a strong, stable firm, eager to grow within digital and marketing

If you have the following experience, please send across your CV; my client is moving quickly with this role!