DIGITAL MARKETING MANAGER

Talentsure; England; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading company is looking for a Digital Marketing Manager to enhance web traffic and conversions through effective campaigns. This hybrid role involves collaboration across various commercial teams to implement strategies that improve e-commerce performance. Chosen candidate will lead marketing initiatives, ensuring robust analysis to meet business objectives while fostering a culture of continuous improvement.

Qualifications

• Proven experience in digital marketing with strong results.
• Ability to manage multiple campaigns effectively.
• Experience in market analysis to inform strategies.

Responsibilities

• Develop and execute strategies for e-commerce growth.
• Track and analyze campaign performance using analytics tools.
• Collaborate with marketing teams to optimize web traffic.

Skills

Digital marketing principles

PPC campaign management

Analytics skills

SEO knowledge

Entrepreneurial mindset

Strong communication

Tools

Google Analytics

Google Ads

Bing Ads

Job description

Digital Marketing Manager

Location: Hybrid, Verwood (typically 3 days a week in-office, with flexibility for travel to other UK office locations as required)

Hours: Monday – Friday 08:30 – 5pm

Salary: £40,000 – £45,000

About our client:

Are you looking to join a company that truly honours its commitments, champions continuous improvement, embraces innovation and technology, and fosters a truly collaborative environment?

With our client you’ll embark on a unique adventure, filled with new experiences, exciting challenges, and ongoing discoveries.

About the role:

We’re searching for a highly skilled and motivated Digital Marketing Manager to join our dynamic Web team within the Marketing function. You’ll be responsible for driving, analysing, and optimising web traffic to ensure the best possible user experience and achieve our commercial goals. This pivotal role involves close collaboration with various commercial teams, including marketing, category management, supply chain, and IT, to implement strategies that significantly increase website visibility, traffic, and conversions across our e-commerce business.

Reporting to the Head of Digital at a local level, with a dotted line into a Group-level Acquisition/Traffic Management lead, you’ll be part of a wider team of peers. You’ll manage a portfolio of diverse e-commerce brands, maintaining constant communication across reporting lines to identify and leverage relevant traffic acquisition channels and meet ambitious business objectives.

Main responsibilities:

• Develop and execute a comprehensive strategy to achieve targeted e-commerce growth across a portfolio of websites.
• Ensure seamless collaboration with local marketing teams and group functions.
• Oversee various aspects of web acquisition, including SEA (Search Engine Advertising), Affiliation, and Retargeting.
• Work closely with colleagues focused on other channels such as SEO and Social Media to build a holistic strategy.
• Oversee the strategy and development of paid campaigns on Google and Bing.
• Collaborate effectively with external SEA agencies to drive growth initiatives.
• Track and analyse campaign performance meticulously, making data-driven adjustments as needed.
• Provide insightful monthly and quarterly updates to senior management and board members.
• Monitor and analyse web traffic using platforms like GA4, Google Ads, and other relevant tools.
• Deliver key insights and actionable recommendations based on data analysis to enhance traffic and user engagement.

Key performance indicators (KPIs):

• Web Turnover (Sales)
• Overall Traffic and Conversion Rate
• Number of Onsite Transactions and Average Order Value (AOV)
• SEA Traffic Indicators (impressions, clicks, CTR, impression share)
• SEA Spend Vs. Revenue

Key competencies our client is looking for:

• Solid knowledge of digital marketing principles and practices.
• Proficiency in managing pay-per-click (PPC) campaigns across platforms like Google Ads and Bing Ads.
• Strong analytics skills, adept at using tools like Google Analytics to track and measure campaign performance.
• Proven skill in campaign planning, developing and executing effective advertising strategies.
• Results-oriented, with a strong ability to structure an efficient and ROI-driven approach.
• Proactive in identifying new opportunities and acting as a driving force for development.
• Ability to conduct thorough market analysis to inform campaign strategies.
• Highly organised, rigorous, and autonomous in your work.
• Demonstrable ability to manage agency relationships effectively.
• Strong leadership and influencing skills at all levels.
• SEO knowledge to complement SEA strategies.
• Excellent relationship building and networking skills.
• Strong verbal and written communication skills to collaborate effectively with teams and stakeholders.
• Stimulated by challenges and eager to excel in your field.

Language:

English (proficiency in other languages, particularly French, is a bonus)

If this sounds like the exciting next step in your career, we’d love to hear from you! Please apply with your CV and a brief cover letter outlining your experience relevant to this role.