Digital Marketing Manager

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We are Dufrain, a pure-play data consultancy specialising in helping businesses unlock the true value of their data by providing market-leading data solutions and services.

At Dufrain we pride ourselves on a creative and innovative approach, focusing on delivering exceptional outcomes for clients by leveraging data to drive growth and efficiency.

Our mission is to inspire, shape and deliver the data capabilities of tomorrow.

MAIN PURPOSE OF THE ROLE:

We are looking for a bold, results-driven Digital Marketing Manager to take ownership of our social media, website, content, and demand generation efforts. This is a hands-on role, ideal for someone who can join the dots, be curious, and work collaboratively across the business, especially with SDRs, Partner and Portfolio Leads to drive outcomes for our clients and attract new business.

This role is a key part of scaling our marketing function. You’ll help shape and execute our digital marketing strategy, working with agency partners where needed (e.g. for technical SEO, PPC, and major campaigns) while driving our day-to-day digital presence and demand engine.

KEY RESPONSIBILITIES

Brand & Digital Presence

• Own our LinkedIn presence – Craft and share high-quality content to boost brand authority and engage key audiences (Go-to-market, clients, partners).
• Lead content creation – Plan, produce, and optimise blogs, videos, case studies, and podcasts with SEO best practices.
• Website optimisation – Manage front-end updates, ensuring a seamless user experience, strong brand positioning, and demand generation impact.

Demand Generation & ABM

• Drive Account-Based Marketing (ABM) – Partner with SDRs and Portfolio Leads to execute targeted campaigns that fuel pipeline and revenue growth.
• Optimise lead nurturing – Build automated email sequences and workflows to convert prospects into customers, working closely with SDRs.
• Execute high-impact campaigns – Support both digital and offline initiatives, from event promotion to email campaigns.

Performance & AI Innovation

• Leverage data for smarter marketing – Track and report key metrics (website traffic, engagement, lead conversion), using insights to refine strategies.
• Embrace AI innovation – Explore and implement AI-powered tools to enhance content creation, campaign execution, and audience targeting.

What We’re Looking For

• B2B Marketing Pro – Proven track record in a B2B environment, driving impact and results.
• Hands-On & Strategic – Able to execute daily tasks while keeping an eye on long-term growth.
• Collaboration Champion – Strong at managing stakeholders and building relationships with a ‘succeed together’ mindset.
• Website & SEO: WordPress, Google Analytics (partnering with agencies for SEO)
• Creative Tools: Canva or Adobe Suite for standout content and creative
• Paid Social: Hands-on LinkedIn ads experience that drive results
• AI Enthusiast: Keen to explore AI for smarter, more efficient marketing

ABOUT YOU

• Bold, not beige – You challenge conventional thinking and bring fresh innovative ideas to the table.
• Highly Results-Driven – You own your KPIs, measure what matters, and optimise for real impact across the funnel.
• Curious & Proactive – You thrive in a fast-paced environment, staying ahead of trends and testing new approaches.
• Collaborative & Adaptable – You work well with multiple stakeholders and can pivot as needed to meet business needs. You’re very comfortable with change
• Dufrain values resonate with you– Thrive in work/Succeed together/Be ourselves/Pioneers at heart

WHY JOIN DUFRAIN?

Help marketing and our brand grow– Be part of a growing business where you can make a tangible impact.

Work in a high-trust, agile environment– We value bold thinking, creativity, and the ability to move fast.

Scale with the Role – As the business grows, you’ll have the opportunity to develop and expand your expertise.

HOW TO APPLY

Please submit your CV along with a cover letter highlighting your relevant experience and why you are interested in joining our team. We look forward to hearing from you!

Dufrain fosters a diverse, inclusive, and respectful culture where everyone is valued and celebrated for their contribution to our business and our community.

We are an equal opportunity employer, committed to a workplace free from discrimination or harassment based on legally protected characteristics.

We want to make sure no one is put at a disadvantage during the recruitment process. If you need adjustments during the recruitment process due to a disability or condition, please contact our Talent Acquisition team to assist with this. We will reduce or remove any barriers where possible and provide additional support where appropriate.