Digital Marketing Manager

Yuma; Cheadle; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A B2B SaaS company is seeking a Digital Marketing Manager to lead the UK marketing strategy. This role offers the opportunity to shape a brand's presence in the hospitality technology sector and requires a self-starter with significant digital marketing experience. Candidates will design campaigns, manage key digital channels, and collaborate closely with the leadership team. Competitive salary offered and a hybrid work model available.

Benefits

WFH & Office - Hybrid

Competitive salary

High-growth environment

Opportunity to build your own team

Qualifications

• 3+ years experience in digital marketing, preferably in B2B SaaS or hospitality tech.
• Strong understanding of performance marketing metrics including CAC and ROI.
• Excellent communication and leadership skills.

Responsibilities

• Design and execute digital marketing campaigns aimed at lead generation.
• Manage key digital channels including SEO/SEM and social media.
• Collaborate with sales and product teams to create impactful content.

Skills

Entrepreneurial spirit

Digital marketing strategies

Project management

Performance marketing metrics

Education

Degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Google Analytics

Zoho or similar CRM

Job description

Overview

YUMA is a rapidly growing B2B SaaS company delivering cutting-edge EPOS and online ordering solutions for the hospitality industry. From restaurants and cafés to fast-paced QSRs, we're helping venues streamline operations, boost efficiency, and deliver outstanding customer experiences.

We're now looking for an ambitious, entrepreneurial Digital Marketing Manager to take charge of our UK marketing strategy and build our brand presence from the ground up.

This isn’t just another marketing role—it's a unique opportunity to own the digital function, challenge an established market, and play a key role in our growth journey. You’ll work directly with the MD and co-founder, shaping how YUMA grows and scales in the UK.

The Opportunity

As Digital Marketing Manager, you'll design and execute digital campaigns that generate leads, acquire new customers, and strengthen our brand in the UK hospitality technology sector.

This role will suit someone with an entrepreneurial spirit—a self-starter who wants to make something their own and thrive in a fast-paced, disruptive environment. Over time, you'll also have the chance to bring in external support and grow your own team.

What Youll Do

• Build and execute digital marketing strategies focused on the UK hospitality industry
• Own and manage key channels: SEO/SEM, paid ads, email, social media, and content
• Optimize campaigns for lead generation, conversions, and ROI
• Collaborate with sales and product teams to create content that resonates with restaurants, bars, and QSRs
• Manage CRM and marketing automation platforms (Zoho or similar) to optimize the funnel
• Allocate and optimize budgets to drive results
• Keep on top of competitor activity and industry trends to spot opportunities
• Report clearly on performance, turning insights into actionable strategies
• Collaborate with agencies, freelancers, and vendors where required

What You Bring

• Degree in Marketing, Business, Communications, or related field
• 3+ years experience in digital marketing (B2B SaaS or hospitality tech a plus)
• Strong understanding of performance marketing metrics (CAC, LTV, ROI, churn)
• Hands-on experience with Google Ads, Analytics, CRM platforms, and social media
• Excellent project management, communication, and leadership skills
• Self-motivated, entrepreneurial mindset with the drive to disrupt and innovate

Why YUMA?

• Shape the brand. Build our digital presence in the UK hospitality sector from the ground up
• Freedom to create. Bring your ideas, test bold strategies, and make it your own
• Room to grow. The opportunity to build your own team over time
• Real impact. Work directly with the MD and co-founder to shape YUMA's UK growth
• Innovate & disrupt. Help restaurants and venues adopt the next generation of EPOS and ordering systems

Perks & Package

• WFH & Office - Hybrid
• Competitive salary: £35,000 - £50,000 per year (based on experience)
• Direct reporting line into the MD / Co-owner
• High-growth environment with international reach
• Entrepreneurial, collaborative, and forward-thinking culture