Digital Marketing Manager

Rose Media Group; Burgess Hill; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A specialist PR agency in Burgess Hill is seeking a Digital Marketing Manager to lead digital strategy and drive engagement through multi-channel marketing efforts. The ideal candidate will have over 4 years of experience in digital PR and content marketing, demonstrating exceptional writing skills and proficiency in tools like Google Analytics and SEMrush. This role offers a collaborative team environment, flexible working hours, and professional growth opportunities.

Benefits

Flexible hours

25 days of holiday

Professional training access

Friendly team environment

Qualifications

• 4+ years’ experience in digital PR, content marketing or SEO-focused roles.
• Proven success in content-led digital outreach and link-building.
• Confidence in presenting and reporting results to clients and internal teams.

Responsibilities

• Plan, launch and optimise multi-channel digital campaigns.
• Research industry trends for content strategy.
• Manage client accounts, leading on digital projects.

Skills

Digital PR

Content marketing

SEO

Exceptional writing skills

Google Analytics

SEMrush

Ahrefs

Mailchimp

Tools

CMS platforms (e.g., WordPress)

Influencer outreach tools

Job description

Overview

Are you a digital strategist who knows how to turn insights into scroll-stopping content and high impact campaigns? We’re looking for a Digital Marketing Manager to shape and lead digital strategy alongside our PR team – blending traditional storytelling with modern platforms to boost our clients’ visibility and impact.

In this role, you’ll sit at the heart of strategy, aligning marketing and PR across channels to drive engagement and measurable results – from earned media and SEO-optimised content to outreach campaigns that make people take notice. If you thrive in a small-agency environment and love connecting strategy with creativity, this is your chance to lead the marketing with influence.

Key responsibilities

• Digital Marketing and Outreach: Plan, launch and optimise multi-channel digital campaigns (SEO, socials, email and content marketing) that drive visibility, clicks and conversions
• Build and nurture online communities, develop influencer/partner collaborations and manage outreach to journalists, bloggers and industry voices
• Stay up-to-date with SEO best practices, Google algorithm changes and AI advances

• Content Strategy and Execution: Research industry trends and insights to help build a content plan and calendar
• Lead blog and content strategy that fuels PR, digital outreach, SEO and social media engagement
• Collaborate with PR team to plan and deliver integrated campaign content
• Ensure all content aligns with social media strategies and supports campaign goals across platforms (specifically LinkedIn and Meta)

• Client Account Management: Manage client accounts, leading on digital projects
• Contribute to client meetings and presentations with digital-first thinking
• Support PR team with digital strategy insights, reporting and recommendations
• Identify new tools, platforms and opportunities for clients to grow their online presence

• Team support: Mentor and guide the team on digital updates, learnings, best practice
• Champion a culture of creativity and performance across the agency.

Essential skills and experience

• 4+ years’ experience in digital PR, content marketing or SEO-focused roles
• Proven success in content-led digital outreach and link-building
• Exceptional writing skills across formats and platforms
• Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Mailchimp
• Strong understanding of SEO, keyword optimisation and content performance
• Confidence in presenting and reporting results to clients and internal teams
• Experience mentoring junior team members
• Working knowledge of CMS platforms (e.g., WordPress)
• Familiarity with influencer outreach tools and databases

Benefits and Additional Information

• Rose Media Group is a specialist PR agency with a 21-year history. We\'re proud of our long relationships with clients, some of whom have partnered with us for over a decade. Our commitment to excellence has been recognised with multiple awards and commendations over recent years including Creative Industries, SME of the Year and Future Talent and Skills Champion.
• Our beautiful, modern office is situated in the vibrant Victoria Business Park in Burgess Hill, offering:
• A 15-minute walk from Burgess Hill station
• Ample free on-site parking
• Easy access to the A23, main routes in/out of the town
• 2.30pm close on Fridays, flexible hours with some remote/hybrid working offered
• New business commission opportunities
• 25 days of holiday plus your birthday off and bank holidays
• Access to internal training for professional growth
• A friendly, supportive, and collaborative team environment

To Apply

To Apply: Send your up-to-date CV and a personalised note explaining why this role interests you to: Aneela Rose at [e-mail].

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Public Relations and Communications Services