Digital Marketing Manager

Brierley Hill

Marketing

Full time

Permanent

The Whittan Group is the largest manufacturer of steel storage products in the United Kingdom. Operating through a number of market leading brands; we design, manufacture and install storage solutions for commercial and industrial environments in the UK and Europe.

We are looking for a Digital Marketing Manager to join our busy and growing organisation. The Digital Marketing Manager will develop, implement and oversee long term digital marketing campaigns; enhancing brand awareness and driving traffic to the company’s website.

Key Responsibilities

• Managing the day-to-day Inhouse team
• Manages the campaign plan with Marketing Exec
• PPC campaign management aligned with Paid Search Exec/ Analyst
• Overseas SEO Analysis with inhouse team
• Overseas the Social Media plan
• Develop and explore new campaign flows to improve lead conversion and remarketing.
• Supplier/agency partnerships to ensure planning and expectations are in line with agreed ROI targets.
• Manages the central marketing team and provides guidance to improve commercial return.
• Project manage new products, price strategy with support from senior management
• Liaise with CRM team to improve process, workflow and ROI.
• Own the exhibition calendar and workflow.
• Maintains the group's website portfolio.
  
  

• Degree in Marketing, Journalism or similar field, or equivalent work experience
• Proficient in use of MS Office and other relevant software
• Background of working in manufacturing sector in a fast-moving business
• Experienced in both traditional and digital marketing and updating websites and social media.
• Excellent PC and online skills including: Microsoft 365, Creative Cloud, HTML, CSS, Google Analytics and the use of a Content Management System – ideally with some HTML coding capability.
• Proven track record of successfully managing multi-site digital marketing activities for a B2B and B2C organisation.
• An understanding of what is possible to be achieved from utilising other software and services.
• Excellent problem solver, offering the right balance of creativity and pragmatism, with the confidence to challenge assumptions and instigate positive change to achieve business goals.
  
  

• Competitive Salary
• 33 days holiday per annum including bank holidays
• Company pension
• Life assurance
• Employee discount scheme
• Long Service Awards
• Monthly STAR Awards
• Employee Assistance Programme
• Support from Trained Mental Health First Aiders
• Cycle2Work Scheme
• Medicash Scheme
• Flexi Holiday Scheme