Digital Marketing Manager

University of Bolton; Bolton; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading educational institution is seeking a Digital Marketing & CRM Manager. In this role, you will deliver multi-channel campaigns supporting student recruitment and engagement. Key responsibilities include managing the CRM platform and designing automated communication journeys. Ideal candidates will have a deep understanding of CRM strategy, hands-on digital campaign experience, and strong data analysis skills.

Qualifications

• Deep understanding of CRM strategy and marketing automation.
• Hands-on experience running digital campaigns across web, email, and social.
• Experience working with data and analytics to refine communications.

Responsibilities

• Deliver multi-channel digital marketing campaigns that support student recruitment.
• Manage the University's CRM platform from a marketing perspective.
• Design automated communication journeys and targeted campaigns.

Skills

CRM strategy

Marketing automation

Digital campaign management

Data analysis

Cross-department collaboration

Job description

Showcase your talents as part of our vibrant Greater Manchester campus community. At the University of Greater Manchester, we’re committed to delivering a rewarding experience for all our students, characterised by greater prospects, greater connections and greater support.



We’re a Guardian Top 35 ranked University, driven, in the main, by our consistently high student satisfaction ratings and our new approach to teaching, known as the ‘Greater Manchester Way’ will deliver distinctive teaching in an inclusive and supportive environment.



As Digital Marketing & CRM Manager, you’ll be responsible for delivering multi-channel digital marketing campaigns and CRM communications that support student recruitment, engagement and conversion. You’ll manage the University's CRM platform from a marketing perspective, designing automated communication journeys, targeted campaigns and integrated digital content.

We’re looking for someone with a deep understanding of CRM strategy and marketing automation, combined with hands-on experience running digital campaigns across web, email, and social channels. You’ll have experience working with data and analytics to refine communications and demonstrate impact, and you'll collaborate across departments to ensure the right messages reach the right audiences at the right time.



If this sounds like you then we’d love to hear from you.