Digital Marketing Manager

TN United Kingdom; Bolton; On-site; GBP 40,000 - 50,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager to spearhead their digital strategy and enhance their online presence. This role involves leading a talented team to optimize digital channels, drive performance, and ensure alignment with marketing goals. You'll oversee campaigns across paid search, social media, and email marketing, while managing budgets and KPIs to ensure exceptional ROI. Join a community-focused team dedicated to patient care, and enjoy opportunities for growth and development in a supportive environment. If you're passionate about digital marketing and making a difference, this role is for you.

Benefits

33 days holiday

Performance bonuses twice a year

Recommend a Friend Scheme

Free quarterly snacks

Flu vaccinations

Access to exclusive discounts

Continuous training and development

Qualifications

• Proven experience in developing digital marketing strategies.
• Strong analytical skills to drive digital performance.

Responsibilities

• Lead and manage digital strategy and annual digital plan.
• Oversee social media strategy and optimize paid channels.
• Drive integrated digital marketing campaigns across various channels.

Skills

Digital Marketing Strategy

SEO

PPC

Social Media Management

Content Marketing

Email Marketing

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Social Media Platforms

Email Marketing Tools

Job description

Social network you want to login/join with:

Hours: Full Time 37.5 hours a week Monday to Friday.

Salary: Up to £50,000 (Dependant on experience)

Here at SpaMedica, our focus is on patient care, safety and satisfaction. As the UK’s largest provider of NHS eye services and surgery, we’re experts at what we do, and that’s evidenced in the five-star feedback we receive from our patients.

Joining us as a Digital Marketing Manager you will support our visions and values of safety, integrity, kindness and transparency are embedded in our day-to-day care to ensure we deliver the best service possible.

All of SpaMedica’s hospitals inspected by the CQC have been rated as ‘Good’ or ‘Outstanding,’ and we have recently been awarded Investors In People Platinum Accreditation.

About you:

The Digital Marketing Manager is responsible and accountable for leading everything digital at SpaMedica including the development and ongoing enhancement of the digital strategy and digital channels for SpaMedica and Freedom Vision brands. You will have senior responsibility for ensuring that your area within Marketing delivers exceptional digital performance. This role will work closely with key stakeholders across the business, other Marketing Managers and executives in the department to deliver outstanding B2B, B2C & internal audience digital experiences.

Why work with us?

• Join a team that lives our values of safety, integrity, kindness, and transparency.
• Opportunities to grow, learn new skills, and advance your career.
• Be part of a caring, community-focused team.

If you are able to put our patients at the heart of everything you do, then apply today as we want to hear from you!

Summary of benefits:

• 33 days holiday (including bank holidays)
• Performance bonuses twice a year (up to 10%)
• Recommend a Friend Scheme (£350 reward for both)
• Free quarterly snacks, flu vaccinations, and DBS
• Access to exclusive discounts
• Continuous training and development

Responsibilities of our Digital Marketing manager:

• Lead, develop and manage a digital strategy and annual digital plan for our SpaMedica and Freedom Vision brands aligned to our marketing goals.
• Oversee our social media strategy, optimise paid social and develop plans to ensure our content strategy is aligned to all our varied audiences.
• Develop an ongoing enhancement plan based on insights for our websites and channels.
• Set digital channel goals, set digital KPI’s aligned to our marketing objectives and use analytic tools across digital channels to review, enhance and provide a constant flow of improvements to impact KPI’s.
• Drive the planning, execution, and optimisation of integrated digital marketing campaigns across various channels, including Paid Search (PPC) search engine marketing (SEM), search engine optimisation (SEO), social media, email marketing, content marketing, and display advertising.
• Oversee annual digital budgets effectively, ensuring ROI and efficient resource allocation across channels. Scope opportunities for development, testing and innovation.
• Identify new trends in digital relevant to our business, evaluate new technologies and ensure the brands are at the forefront of industry digital developments for our sector.
• Establish and maintain robust processes within digital and ensure routines are in place with agencies to manage optimal performance.
• Support and manage the development of a digital executive/s, oversee day to day workload, priorities, and ongoing career development.
• Engage with key stakeholders across the business to support digitisation initiatives and technology projects to aid patient experience.
• Be accountable for the digital budget, set and attain KPIs across all digital channels.

Apply Today and be part of a team that puts patients at the heart of everything we do.

Join SpaMedica: Where our values guide everything we do, and you can make a life-changing difference every day. Apply today and be part of a team that puts patients at the heart of everything we do.

Important Information: This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975. Therefore, a submission for Disclosure to the Disclosure and Barring Service (formerly known as CRB) will be necessary to check for any previous criminal convictions.

Equality and Diversity: SpaMedica is committed to promoting equality of opportunity, celebrating and valuing diversity, and eliminating any form of unlawful discrimination across our workforce. We ensure our people are truly representative of the communities we serve. All individuals, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, are encouraged to apply for this post. As an inclusive employer, we are here to support you. If you have any special requirements to help you with your application, email our team at [emailprotected] .

Our Commitment: Our organisation is committed to safe and fair recruitment, safeguarding, and protecting those we care for and serve. We ensure all our staff are vetted, selected, trained, and supervised fairly and to a high standard so that they can provide safe, effective, and compassionate care.