Digital Marketing Manager

Blair West; Bishop Auckland; On-site; GBP 35,000 - 55,000; Full time

Job summary

A recruitment consultancy is seeking a Digital Marketing Manager to drive performance marketing initiatives across various digital channels. This role focuses on measurable growth through data-led campaigns and collaboration with content and creative teams. Ideal candidates will have extensive experience in managing digital campaigns, strong analytical skills, and a track record of achieving measurable growth. A competitive salary and a collaborative work environment are offered.

Benefits

Competitive salary

Collaborative working environment

Opportunity for strategic influence

Qualifications

• Experience managing end-to-end digital marketing campaigns across multiple channels.
• Strong analytical skills with experience interpreting campaign data.
• Track record of achieving measurable growth in acquisition and retention.

Responsibilities

• Manage performance marketing campaigns across various digital channels.
• Develop and execute campaigns to acquire, convert, and retain customers.
• Monitor and optimise ROI across key digital channels.

Skills

End-to-end digital marketing campaign management

Analytical skills

Budget management

Collaboration

Knowledge of digital marketing trends

Tools

Performance marketing platforms

Analytics tools

Job description

Blair West are supporting Flooring Superstore to find a Digital Marketing Manager. This role has been created to drive performance marketing activity across multiple digital channels, with responsibility for delivering measurable growth through data-led campaigns.

Reporting directly to the Head of Marketing, this is a key appointment within the marketing function.

The opportunity:

• Manage performance marketing campaigns across PPC, Paid Social, Display, Affiliates, SEO, and other channels.
• Develop and execute campaigns to acquire, convert, and retain customers while meeting defined KPIs.
• Monitor and optimise ROI across key digital channels to maximise efficiency and effectiveness.
• Analyse channel performance and report on campaign results, providing recommendations for improvement.
• Collaborate with content, creative, and commercial teams to align messaging and campaigns.
• Oversee agency relationships to ensure delivery of performance targets.
• Manage digital marketing budgets, ensuring spend is allocated effectively and results are achieved.
• Stay up to date with industry trends and emerging digital marketing opportunities.

You’ll be the ideal candidate for this position if you have:

• Experience managing end-to-end digital marketing campaigns across PPC, SEO, Paid Social, Display, and Affiliates.
• Strong analytical skills with experience interpreting campaign data and optimising performance.
• Track record of achieving measurable growth across acquisition and retention.
• Experience managing marketing budgets and reporting on ROI.
• Familiarity with performance marketing platforms, analytics tools, and attribution models.
• Ability to collaborate across functions and influence stakeholders.
• Knowledge of digital marketing trends and best practices.
• Organised, proactive, and commercially focused approach to work.

The benefits included with this opportunity:

• Opportunity to lead performance marketing activity across a wide variety of digital channels.
• A central role in driving business growth and commercial performance.
• Direct reporting line to the Head of Marketing, with influence at a strategic level.
• Collaborative working environment with exposure to cross-functional projects.
• Competitive salary and package.

Our commitment

Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. Please speak to their consultant if you require reasonable adjustments at any stage during their experience with us.