Digital Marketing Manager

Pareto (Randstad); Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency in Birmingham seeks a Digital Marketing Manager to drive their digital strategy, focusing on CRM, eCommerce, and analytics. The role requires 5+ years of digital marketing experience, particularly in the pharmaceutical sector, and a proven ability to analyze campaign performance. You'll oversee platforms and ensure integration across all marketing channels. If you have a data-driven mindset and a background in digital strategies, we want to hear from you!

Qualifications

• 5+ years in digital marketing, preferably in the pharmaceutical sector.
• Strong experience with CRM and automation tools.
• Ability to analyze campaign performance.

Responsibilities

• Oversee digital platforms and strategies.
• Drive B2B and B2B2C initiatives.
• Implement and educate on digital marketing processes.

Skills

Digital marketing

CRM management

Data-driven analysis

Marketing automation

SEO management

Job description

Are You a Visionary Digital Marketing Leader Ready to Drive Impact?

We are looking for Digital Marketing Manager who will drive our client's digital strategy, leveraging automation, CRM, and data-driven insights to enhance customer engagement.

You'll oversee digital platforms, drive B2B and B2B2C initiatives, and ensure seamless integration of digital tools across marketing and sales, including social media, mobile, and email channels.

Responsible for developing, implementing, and educating the marketing team on digital strategy, website management, email marketing, and processes. The role focuses on CRM management, eCommerce, social media, email campaigns, site management, analytics, and reporting.

Responsibilities

• CRM & Automation
• Marketing Automation & Email
• Website & SEO Management
• Digital Campaigns & Analytics
• Social & Content Marketing
• E-commerce & Digital Sales Enablement
• Paid & Owned Media
• Lead Generation & Nurturing
• Integrated Marketing & Campaign Execution
• Clinic Marketing Support
• Process & Change Management
• AI & Emerging Digital Tools
• Administrative & Tactical Support

Requirements

• Professional with proven pharmaceutical experience .
• Strong experience in digital marketing, CRM, and automation tools.
• Data-driven mindset with experience in campaign analysis and performance reporting.
• Ability to work across global and local teams, aligning digital strategies with business goals
• 5+ years in digital marketing, with experience as a Digital Marketing Specialist/Manager or similar role.
• 2+ years of hands-on experience in CRM management,

If you're interested in this role, please get in touch!