Digital Marketing Manager

TN United Kingdom; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative company is seeking a skilled Digital Marketing Manager to lead their marketing strategies and campaigns. In this dynamic role, you will develop and implement comprehensive digital marketing plans, manage multi-channel campaigns, and analyze performance metrics to drive results. Collaborating with content creators, you will ensure high-quality, engaging content that resonates with the target audience. This role offers the chance to stay ahead of industry trends and make a significant impact on the company's growth. If you have a passion for digital marketing and a proven track record in managing successful campaigns, this is the perfect opportunity for you.

Benefits

AIG Life Insurance benefits

Lump Sum Payment of 3x basic salary

24/7 GP consultations

Personalised fitness and nutrition plans

Mental health support

Online health checks

40% discount on selected products

Company-issued equipment

28 days of Annual Leave

Access to training programs

Qualifications

• 2+ years managing a Digital Marketing team, ideally from an agency.
• Proven experience as a Digital Marketing Manager with measurable results.

Responsibilities

• Develop and manage the company’s overall digital marketing strategy.
• Plan and execute multi-channel campaigns across various platforms.

Skills

Digital Marketing

SEO

PPC

Social Media Marketing

Email Marketing

Content Marketing

Analytical Skills

Communication Skills

Creative Thinking

Education

Degree in Marketing

Degree in Digital Marketing

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Job description

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Responsibilities

• Develop, implement and manage the company’s overall digital marketing strategy.
• Plan and execute multi-channel campaigns across SEO, PPC, social media, email and content marketing.
• Manage the company’s websites, ensuring they are optimised for user experience, SEO and conversions.
• Analyse and report on the performance of digital marketing campaigns, providing actionable insights.
• Oversee and manage paid advertising campaigns using Google Ads to maximise ROI.
• Collaborate with content creators to produce high-quality, engaging and optimised content.
• Stay informed on industry trends and emerging digital marketing technologies to keep strategies up to date.
• Manage budgets and allocate resources effectively across campaigns.

Requirements

• 2+ years managing Digital Marketing team
• Ideally from Digital Marketing Agency.
• Managed multiple Shopify ecommerce channels to trade and consumer.
• Proven experience as a Digital Marketing Manager or in a similar role.
• Expertise in digital marketing channels, including SEO, PPC, social media, email marketing and content marketing.
• Strong knowledge of tools such as Google Analytics, Google Ads, SEMrush or Ahrefs.
• Excellent understanding of website management and optimisation (basic HTML knowledge is a plus).
• Demonstrable experience in managing successful digital campaigns with measurable results.
• Strong analytical skills and the ability to interpret data to inform decisions.
• Excellent written and verbal communication skills.
• A creative mindset with the ability to think strategically and execute effectively.
• Experience managing budgets and allocating resources efficiently.
• Degree in Marketing, Digital Marketing, or a related field.

Benefits:

• AIG Life Insurance benefits scheme including:
• Lump Sum Payment of 3x basic salary to nominated person in the event of death (benefit applies from the employment start date)
• 24/7 GP consultations (online or phone)
• Personalised fitness and nutrition plans
• Mental health support, with up to 4 therapy sessions
• Online health checks and tailored reports
• 40% discount on selected products
• Provision of Equipment: Company-issued equipment (e.g. mobile phones and laptops) to support your work activities
• 28 days of Annual Leave per year (including Bank Holidays)
• Training Provided: Access to comprehensive training programs to enhance your skills and career development
• Progression Opportunities: Opportunities for career advancement through performance-based evaluations and professional development initiatives