Digital Marketing Manager

Michael Page (UK); Birmingham; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

Join a thriving consumer goods business in Birmingham as a Digital Marketing Manager. This role offers the opportunity to lead digital marketing campaigns across various channels, with a focus on Amazon. You will manage a team, drive innovative strategies, and shape the future of digital marketing in the FMCG industry. With a vibrant company culture and a commitment to sustainability, this is an exciting chance to grow your career in a dynamic environment. If you have a passion for digital marketing and a proven track record, we invite you to apply and be part of this journey.

Benefits

Pension

Healthcare

Flexible Working

Growth Opportunities

Qualifications

• Degree in Marketing or a related field.
• Proven experience in digital marketing on Amazon platforms.

Responsibilities

• Develop and oversee digital marketing campaigns focused on Amazon.
• Manage website content and conduct market research.

Skills

Digital Marketing

SEO/SEM

Ecommerce

Email Marketing

Social Media

Leadership

Analytical Skills

Communication

Education

Degree in Marketing

Job description

• The opportunity to join a thriving consumer goods business in Central Birmingham
• Helping build on their Amazon marketplace presence

About Our Client

Our client is a major player within the Consumer Goods industry. They are a mid-sized organisation, based in Birmingham, with a solid reputation for delivering high-quality consumer goods to the market. They pride themselves on their innovative approach and commitment to sustainability.

Job Description

• Develop and oversee digital marketing campaigns across all digital channels with specific focus on Amazon marketplace and Amazon Vendor Central
• Manage the organisation's website and oversee its content
• Conduct market research to identify new digital trends and insights
• Measure and report on the performance of all digital marketing campaigns
• Collaborate with internal teams to create landing pages and optimise user experience
• Utilise strong analytical ability to evaluate end-to-end customer journey across multiple channels
• Lead and motivate the digital marketing team to achieve goals
• Establish partnerships with external agencies and vendors when necessary

The Successful Applicant

A successful Digital Marketing Manager should have:

• A degree in Marketing or a related field
• Proven experience in digital marketing and managing SEO/SEM on Amazon platforms
• Strong understanding of current online marketing concepts, strategy, and best practice
• Experience in ecommerce, email marketing, and social media
• Excellent leadership skills with the ability to manage a team
• Outstanding communication and interpersonal skills
• Highly creative with experience in identifying target audiences and devising digital campaigns

What's on Offer

• Estimated salary range of £45000 - £50000 per annum
• Company benefits include pension and healthcare
• Opportunity to work in a vibrant company culture with room for growth
• Role offers the chance to shape the future of digital marketing within the FMCG industry
• 3 days in the office and 2 days at home

If you are a motivated digital marketer looking for a rewarding opportunity in Birmingham, we look forward to receiving your application.