Digital Marketing Manager

WALK London; Basingstoke; On-site; GBP 45,000 - 60,000; Full time

Job summary

Join a leading British footwear brand as a Digital Marketing Manager. In this full-time role, you will drive marketing strategies, manage internal teams, and optimize campaigns to enhance brand visibility and online sales. Ideal candidates will have extensive experience in digital marketing within the fashion sector and a strong analytical mindset.

Qualifications

• Minimum 3 years’ experience in digital marketing within fashion or e-commerce.
• Proven track record in managing Google Ads campaigns.
• Solid knowledge of CRM tools and advanced analytical skills.

Responsibilities

• Develop and lead digital marketing strategies across various channels.
• Manage digital marketing agencies focusing on efficiency and ROI.
• Create and maintain the brand’s commercial calendar.

Skills

Analytical capabilities

Copywriting skills

Data-driven insights

Multitasking

Education

Experience in digital marketing

Fashion industry experience

Tools

Google Analytics

Shopify

Klaviyo

Job description

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Start Date: Immediate

Contract Type: Full-Time, Office-Based

About Walk London

Walk London is a contemporary British footwear brand defining the space between accessible luxury and directional design. With a fast-growing global footprint and a loyal, style-savvy customer base, we blend traditional craftsmanship with modern storytelling to create shoes that walk between heritage and innovation.

Role Summary

You will be responsible for developing, executing, and optimising all digital marketing strategies to grow brand awareness, drive customer acquisition, and increase online sales. This role requires a candidate with strong analytical capabilities, marketing campaign execution experience, and a deep appreciation for premium brand aesthetics. You’ll also lead and manage the internal E-Commerce and Social Media teams, ensuring aligned outputs across content, customer experience, and commercial trading goals.

Key Responsibilities

• Develop and lead full-funnel digital marketing strategies across email, paid social, PPC, affiliates, and SEO
• Manage daily and strategic performance of digital marketing agencies, with a focus on growth, efficiency, and ROI
• Implement data-driven optimisation across campaigns using Google Analytics, Shopify, and agency reporting
• Translate insights into actionable strategies to improve channel performance and customer LTV
• Plan, manage and evolve loyalty initiatives, with future opportunity to integrate Loyalty Lion or similar platforms

CRM & Lifecycle Marketing

• Own the email marketing calendar via Klaviyo — delivering weekly campaigns and automating flows to engage, convert, and retain
• Plan future implementation of SMS marketing (Attentive or similar) to support lifecycle initiatives
• Build and optimise segmentation strategies to improve personalisation and engagement

Leadership & Coordination

• Lead and manage the E-Commerce Executive and Social Media Manager to ensure cohesive execution of brand messaging and commercial initiatives
• Oversee customer service team function, ensuring best-in-class resolution, support processes (via Freshdesk), and holiday cover planning
• Collaborate with internal teams to deliver content, campaign assets, and e-commerce updates in line with the trading calendar

Commercial Planning & Reporting

• Create and maintain the brand’s commercial calendar, working with the Brand Director and E-Commerce team to phase promotions, new launches, and peak trading
• Deliver consistent reporting on channel performance — net sales, customer growth, CPA, ROAS — against targets and prior year benchmarks
• Align agency timelines with campaign, photoshoot, and product release schedules
• Responsible for future PR and Events to drive brand awareness

Essential Skills & Experience Required

• Minimum 3 years’ experience in digital marketing within the fashion, footwear, or e-commerce industry
• Proven track record of running successful Meta and Google Ads campaigns and managing external media agencies
• Solid knowledge of Klaviyo or similar CRM tools (Mailchimp, HubSpot, Salesforce)
• Strong copywriting skills and a keen eye for visual storytelling and brand tone
• Advanced use of Google Analytics, Shopify, and digital performance tools
• Advanced Excel skills (pivot tables, formulas, data analysis)
• Experience managing internal teams and multiple external agencies
• Strong analytical mindset with the ability to turn data into actionable insights
• Excellent organisation and multitasking capabilities
• Fashion industry experience with strong visual and aesthetic sensibility
• Experience with SMS marketing (e.g., Attentive)
• Familiarity with loyalty platforms (Loyalty Lion, Smile.io)
• Working knowledge of customer service platforms (Freshdesk, Gorgias)

Why Join Us?

At Walk London, you’ll be part of a tight-knit, high-performing team committed to shaping the future of premium men’s footwear. We offer a fast-paced and collaborative environment where creativity is celebrated, and ideas have real impact. If you’re ready to bring bold thinking and digital expertise to a growing global brand, we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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