Digital Marketing Manager

More Than Diabetes; Ashford; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A growing financial services business in the UK is seeking a Digital Marketing Manager to enhance in-house lead generation through paid media and SEO strategies. The ideal candidate will have strong experience in managing advertising budgets and optimizing campaigns, alongside a working knowledge of AI tools. This hybrid role requires at least three days in the office, emphasizing collaboration and team culture, with a direct report to the company's directors.

Qualifications

• Strong, hands-on experience with meaningful budgets for lead generation.
• Proven track record in technical, on-page, and content-led SEO.
• Solid understanding and daily use of AI tools.

Responsibilities

• Scale paid media across platforms like Meta and Google Ads.
• Manage an annual paid media budget.
• Create and improve ad creatives and copy.
• Execute and refine SEO strategies to increase traffic.
• Improve website performance for lead generation.

Skills

Paid advertising management

SEO proficiency

AI tools utilization

Job description

Salary: £55,000£65,000

Location: Hybrid (minimum 3 days per week in office)

We are a growing, family-run financial services business with a clear goal: to significantly increase the volume of high-quality leads we generate in-house. This is a new role, created because in-house marketing performance is now a critical function for the business.

The purpose of this Digital Marketing Manager position is to increase lead volume across paid media, organic search, and emerging AI-driven search channels so the business can scale. At present, we generate approximately 600 leads per month, primarily via paid social. Your job as Digital Marketing Manager will be to maintain that performance, improve efficiency, and most importantly, significantly grow organic and website-driven leads.

What You Will Be Responsible For

• Owning and scaling paid media across platforms such as Meta and Google Ads.
• Managing an annual paid media budget of approximately £150,000£250,000, increasing over time.
• Creating and testing ad creatives, copy, and landing page messaging.
• Building, executing, and improving SEO strategy to materially increase organic traffic and leads.
• Improving website performance for lead generation (CRO, content structure, technical SEO, search intent).
• Using AI tools daily to support research, content, analysis, testing, and efficiency.
• Ensuring tracking, attribution, and performance measurement are correctly set up and maintained.
• Working closely with directors to align marketing output with commercial goals.

Initially, you will work alongside existing agencies while learning the business. Within approximately 6 months, you will take this function fully in-house.

Non-negotiable Experience And Skills

• Strong, hands‑on experience with paid advertising, managing meaningful budgets, creating and testing ads and copy, and optimising for lead generation and CPA.
• Strong, practical SEO experience including technical, on‑page, and content‑led SEO, and a track record of increasing organic traffic and leads.
• A solid working understanding of AI tools is essential and should be something you use daily in your current or recent role.

If your experience is primarily social media posting, brand campaigns, or agency account management without execution responsibility, this Digital Marketing Manager role will not be the right fit.

Nice to have (but not essential)

• Experience with CRO and landing page optimisation, website management, and broader digital marketing exposure (email, analytics, tooling) is useful, but secondary.
• Paid ads, SEO, and AI capability are essential.

How success will be measured

This is a performance‑led role. Success looks like increased total lead volume, a growing share of leads coming from organic search, website traffic, and AI‑driven discovery, improved efficiency and control of paid media performance, reduced reliance on external agencies, and a scalable in‑house marketing system that supports business growth. As lead volume increases, the business can hire more staff, expand operations, and grow the marketing team around you. A successful Digital Marketing Manager will have the opportunity to build and lead that function over the next 1224 months.

Working arrangement

This is a hybrid role. Minimum of 3 days per week in the office (mandatory), up to 2 days per week working from home. We value in‑person collaboration, communication, and team culture. This role is not suitable for someone seeking a fully remote position.

Reporting and support

You will report directly to the directors. You will initially be supported by existing agencies and internal stakeholders. You will be the first in‑house marketing hire, with real ownership and influence as the businesss lead Digital Marketing Manager.