Digital Marketing Lead- SEO and PPC - London, Hybrid - £60,000

ASHDOWN GROUP; London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A financial technology company based in London seeks a Digital Marketing Lead to oversee the strategic planning of all digital channels. This hybrid role involves driving the optimization of the website and managing PPC and email marketing strategies. The ideal candidate will have over 5 years of experience in digital roles, particularly in SEO and content management. A comprehensive benefits package including extensive private healthcare and training budgets is offered.

Benefits

Extensive private healthcare

Enhanced sick leave & parental leave

Generous training budget

In-office wellbeing perks

Qualifications

• 5+ years of experience in a digital role with website building and management.
• Experience with PPC, digital advertising, and CMS for website updates.
• Understanding of Google Ads and Google Analytics.

Responsibilities

• Lead the strategic planning for all digital channels.
• Oversee PPC and digital display, email marketing, and in-app marketing.
• Manage the digital budget and ensure adherence to brand guidelines.
• Lead a small team and report to the Customer Marketing Director.

Skills

Digital marketing strategy

PPC management

SEO expertise

Content management

Google Ads

Google Analytics

Job description

Overview

Digital Marketing Lead (SEO & PPC) – London, Hybrid. This role is based in Central London with two days per week in the office and three days remote. You will own the strategic development and operational excellence of core digital marketing channels to elevate digital presence and performance. You will manage a small team of two and report to the Customer Marketing Director. This role combines technical execution with strategic planning and is well-suited to someone who enjoys both aspects of digital marketing.

Responsibilities

• Lead strategic planning for all digital channels, identify emerging digital trends and technologies, and drive the strategic development and optimisation of the website with a focus on UX/UI, SEO, conversion rates, and content effectiveness.
• Own the MarTech stack and oversee the strategy and execution of PPC, digital display, email marketing, and in-app marketing capabilities.
• Own reporting and measurement, manage the digital budget, and act as the brand champion to ensure adherence to brand guidelines.

Qualifications

• 5+ years of experience in a digital role with exposure to website building and management; passion for website development and creating customer journeys.
• Experience with PPC, digital advertising, content management systems for website updates, SEO, and a solid understanding of Google Ads and Google Analytics.

Benefits and Compensation

• Salary £60,000 - £65,000 per annum, dependent on experience.
• Comprehensive benefits package including extensive private healthcare, enhanced sick leave, enhanced maternity and paternity leave, a generous annual training budget, and in-office wellbeing perks (e.g., manicures, massages, barbers).

Additional Notes

Other job titles related to this role include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, and Customer Acquisition & Digital Channels Manager.