Digital Marketing Lead- SEO and PPC - London, Hybrid - £60,000

ASHDOWN GROUP; City Of London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A successful financial technology company is seeking an experienced Digital Marketing Lead (SEO & PPC) to enhance their digital presence. This hybrid role includes managing a small team while focusing on strategic planning, digital marketing channels, and overseeing the MarTech stack. The salary ranges from £60,000 to £65,000 with extensive benefits including private healthcare and wellness perks.

Benefits

Extensive private healthcare

Enhanced sick leave

Generous annual training budget

In-office wellbeing perks (manicures, massages)

Qualifications

• 5+ years’ experience in a digital role.
• Exposure to website building and management.
• Experience with PPC, digital advertising, and SEO.

Responsibilities

• Lead strategic development of digital channels.
• Manage a small team and report to the Customer Marketing Director.
• Oversee the MarTech stack and digital budget.

Skills

Digital marketing strategy

SEO

PPC management

Content management

Google Analytics

User experience design

Tools

Google Ads

Email marketing tools

Job description

Overview

A successful financial technology company are looking for an experienced Digital Marketing Lead (SEO & PPC) to join the marketing team.

Location and Working Pattern

This is a hybrid role – two days per week in their Central London office and three days per week working from home.

Responsibilities

• As the Digital Marketing Lead, you will take ownership of the strategic development and operational excellence of the core digital marketing channels to elevate digital presence and performance.
• You will be managing a small team of two and will report into the Customer Marketing Director.
• This role would suit someone who enjoys an equally technical and strategic digital marketing role.
• Lead the strategic planning for all digital channels – identifying emerging digital trends and technologies and driving the strategic development and optimisation of the website – focusing on UX/UI, SEO, conversion rates and content effectiveness.
• Take ownership of the marketing technology (MarTech) stack and oversee the strategy and execution of PPC and digital display, email marketing capabilities and in-app marketing.
• Take ownership of reporting and measurement, management of the digital budget and act as the brand champion to ensure adherence to brand guidelines.

Qualifications

• 5+ years’ experience in a digital role, exposure to website building and management with a passion for website development and creating customer journeys.
• Experience of PPC, digital advertising, content management systems for website updates, SEO and an understanding of Google Ads and Google Analytics.

Benefits and Salary

The salary on offer is £60,000 - £65,000 per annum dependent on experience and an exceptional benefits package which includes extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget and in-office wellbeing perks such as manicures, massages and barbers.

Related Titles

• Head of Digital Channels
• Digital Marketing Lead
• Digital Performance Manager
• Digital Growth Manager
• Digital Experience Manager
• MarTech & Digital Strategy Lead
• Senior Digital Marketing Manager
• Digital Optimisation Lead
• Performance Marketing & Digital Channels Lead
• Customer Acquisition & Digital Channels Manager