Digital Marketing Lead - SEO and PPC - Central London, Hybrid - £65,000

Ashdown Group; City Of London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A financial technology company is seeking an experienced Digital Marketing Lead (SEO & PPC) to drive the strategic development and operational excellence of digital marketing channels. This hybrid role requires managing a small team and focusing on website optimisation, PPC, and enhancing digital presence. The salary offered is between £60,000 - £65,000 with an exceptional benefits package including healthcare and training budget.

Benefits

Extensive private healthcare

Enhanced sick leave

Generous annual training budget

In-office wellbeing perks such as manicures and massages

Qualifications

• 5+ years’ experience in a digital role with exposure to website building and management.
• Experience overseeing PPC, digital advertising, and SEO strategies.

Responsibilities

• Lead strategic planning for all digital channels and drive website optimisation.
• Take ownership of the MarTech stack and oversee PPC and digital marketing.

Skills

SEO

PPC

Digital Advertising

Content Management Systems

Google Ads

Google Analytics

Job description

A successful financial technology company are looking for an experienced Digital Marketing Lead (SEO & PPC) to join the marketing team.

This is a hybrid role – two days per week in their Central London office and three days per week working from home.

As the Digital Marketing Lead, you will take ownership of the strategic development and operational excellence of the core digital marketing channels to elevate digital presence and performance. You will be managing a small team of two and will report into the Customer Marketing Director. This role would suit someone who enjoys an equally technical and strategic digital marketing role.

Key Responsibilities

• Lead strategic planning for all digital channels and drive website optimisation focusing on UX/UI, SEO, conversion rates and content effectiveness.
• Take ownership of the MarTech stack, overseeing PPC, digital display, email marketing, in‑app marketing, reporting, measurement, digital budget and brand guideline adherence.

Qualifications

• 5+ years’ experience in a digital role with exposure to website building and management.
• Experience with PPC, digital advertising, content management systems, SEO and knowledge of Google Ads and Google Analytics.

The salary on offer is £60,000 - £65,000 per annum dependent on experience and an exceptional benefits package which includes extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget and in‑office wellbeing perks such as manicures, massages and barbers.

Other job titles relevant to this role include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, Customer Acquisition & Digital Channels Manager.