Digital Marketing Lead

Ocado Retail Ltd; Hatfield; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Ocado Retail, the UK's largest online supermarket, seeks a Digital Marketing Lead in Hatfield. The role involves leading the digital marketing team, managing substantial budgets, and implementing innovative campaigns to drive customer growth. A successful candidate will have extensive digital marketing experience, strong leadership skills, and expertise in managing large campaigns across various digital channels.

Benefits

Private medical insurance

Gym discounts

Annual bonus

Employee discounts

Qualifications

• Experience in managing high-performing teams.
• Strong background in digital marketing channels including PPC and social media.
• Ability to thrive in a dynamic environment.

Responsibilities

• Lead and mentor the digital marketing team.
• Manage significant budgets and optimize for customer value.
• Develop and execute innovative digital marketing campaigns.

Skills

Leadership

Analytical skills

Digital marketing expertise

Communication

Tools

Google Ads

Meta Ads Manager

Job description

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Digital Marketing Lead

Contract type: Permanent

Location: Hatfield (hybrid working - 3 days in the office)

Working hours per week: 40 hours

Level: Lead

Application closing date: Wednesday 30th July

About us

Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.

We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket. Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Ocado Now, our same-day grocery delivery service.

About the team and the role

Ocado Retail is looking for an experienced Digital Marketing Lead to join the Digital Marketing team. The Digital Marketing Lead reports directly to the Head of Digital Marketing and works alongside the Marketing Technology Lead and Digital Campaigns Manager to deliver innovative campaigns that acquire new customers. The role manages the in-house biddable media team and external agencies across PPC, Social Media, Display, and Affiliate marketing, working with significant budgets to drive growth and reshape customer experience in the grocery sector. This is an exciting opportunity to join Ocado, where innovation, a start-up mentality, and personal drive are highly valued.

What you’ll do

• Lead and mentor the digital marketing team, fostering a high-performance culture
• Manage significant budgets, optimizing for customer lifetime value and profitability
• Develop new processes and improve ways of working within the digital marketing team and with other departments
• Collaborate cross-functionally with Brand Marketing, Trade Marketing, and Insights teams
• Create innovative, data-driven, customer-focused digital marketing campaigns
• Continuously improve through A/B testing, data analysis, and experimentation
• Monitor and report on campaign performance, providing insights to stakeholders
• Identify new opportunities and emerging trends in digital marketing
• Manage relationships with external agencies and partners to ensure quality and learning

Who you are

• A digital marketing expert with experience in a fast-paced consumer environment
• Proven leadership of high-performing teams and cross-departmental collaboration skills
• A problem solver with a positive attitude and out-of-the-box thinking
• Highly analytical and commercially savvy
• Extensive experience in digital marketing channels such as PPC, Paid Social, YouTube, Display, and Affiliates
• Successful track record managing large campaigns and budgets
• Deep understanding of platforms like Google Ads, Meta Ads Manager, and Affiliate platforms
• Excellent communication and presentation skills
• Strong grasp of attribution models and web analytics tools
• A strategic, results-oriented mindset with strong leadership and interpersonal skills
• Ability to thrive in a dynamic environment with high attention to detail

What’s in it for you

Join Ocado Retail to experience life at the largest online retailer, work with innovative colleagues, and grow your career. Benefits include private medical insurance, digital GP, family policies, mental health support, gym discounts, dental insurance, annual bonus, pension contributions, employee discounts, free breakfast, electric vehicle leasing, and flexible working options.

Our Hiring Process

We value all applications and follow a fair process. If selected, a Talent Partner will guide you through the next steps.

Everyone’s welcome

We are an equal opportunities employer. If you need reasonable adjustments during recruitment, please let us know on your application.