Digital Marketing Lead

Silver Stone Search & Selection Ltd; East Midlands, Leicester; On-site; GBP 40,000 - 80,000; Full time

Job summary

An exciting opportunity has emerged at a premium D2C business seeking a dynamic marketing leader to enhance brand recognition and drive sales growth. This role involves overseeing the marketing budget and digital strategy, focusing on customer acquisition both in the UK and new territories. You will lead a talented marketing team, delivering innovative campaigns and optimizing the online presence. If you have a strong background in B2C marketing, particularly within consumer goods, and possess excellent skills in SEO, PPC, and team management, this position offers a chance to make a significant impact in a growing organization.

Qualifications

• Experience in a B2C role, ideally within consumer goods.
• Ability to manage and develop a team effectively.

Responsibilities

• Drive brand recognition and sales growth through digital strategy.
• Lead marketing team to deliver innovative digital campaigns.

Skills

SEO

PPC

Social Media Marketing

Email Marketing

Team Management

Communication Skills

Analytical Skills

Job description

Permanent

Site Based

A fantastic opportunity has arisen to join a premium D2C business with customers across the UK and internationally. Reporting to the Director, you will be responsible for driving brand recognition and sales growth through online presence.

The Role:

1. Responsible for the marketing budget and digital strategy, you will be responsible for driving acquisition in the UK and new territories.
2. As well as driving improvements through innovation, you will help position the brand to meet sustainable growth and long-term market share.
3. Leading the marketing team, you will be responsible for delivering innovative digital campaigns & initiatives, including optimising the website.

Yourself:

1. You will have gained experience working in a B2C role, ideally within consumer goods.
2. Excellent knowledge of SEO, PPC, social media, and email marketing.
3. Experience of managing & developing a team/direct reports is essential.
4. Excellent communication skills & able to work to tight deadlines.
5. Your interpretation skills will be excellent with the ability to turn insights into action.