Digital Marketing & Insights Executive

Stellantis &You UK; Coventry; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a Digital Marketing & Insights Executive to join their dynamic team. This hybrid role offers the chance to leverage data analytics to inform marketing strategies and enhance the customer experience on their website. You will be responsible for updating reports, analyzing digital marketing performance, and implementing SEO best practices. With a competitive salary and a comprehensive benefits package, this opportunity is perfect for a passionate marketing professional looking to make a significant impact in a forward-thinking environment.

Benefits

Company Car Scheme

Company Discounts

Pension Contribution

Annual Holiday

Reward Gateway

Family-Friendly Policies

Employee Assistance Programme

Occupational Health

Personal Accident Insurance

Training Opportunities

Qualifications

• Experienced in digital marketing with strong analytical skills.
• Proficient in Microsoft Excel and Power BI for data analysis.

Responsibilities

• Update internal reports and analyze marketing channel performance.
• Enhance website features and optimize customer experience.

Skills

Microsoft Excel

Power BI

Data Analysis

Google Analytics

Google Search Console

SEO Best Practices

Content Management Systems

Google Ads

PPC Principles

Communication Skills

Job description

This role is hybrid-based at our Coventry Head Office: 2 Sunbeam Way, Coventry CV3 1ND, UK

• Base salary of £25,000
• A competitive bonus OTE £35,000

About Us

Stellantis &You is an integral division of Stellantis, a premier global automotive manufacturer renowned for its array of iconic brands, including Abarth, Alfa Romeo, Citroen, DS, Fiat, Fiat Professional, Jeep, Peugeot, and Vauxhall. We are committed to fostering individual growth and recognise the hard work, flexibility, and commitment of our people so we offer an industry leading benefits package alongside our competitive salary and bonus.

Benefits

• Company Car Scheme: Enjoy the opportunity to access up to two company branded vehicles with insurance, servicing and breakdown & tyre cover included!
• Company Discounts: Exclusive discounts on new cars and a range of aftersales services, including MOT, body shop, parts, services, and tyres.
• Pension: Benefit from a generous employer pension contribution of up to 7%.
• Annual Holiday: Start with 26 days of annual leave, which increases to 30 with continued service, in addition to bank holidays.
• Reward Gateway: Access our comprehensive discount portal, Reward Gateway, boasting over 500 incredible deals to help you save significantly.
• Family-Friendly Policies: Take advantage of enhanced maternity, paternity, and adoption leave provisions.
• Employee Assistance Programme: Prioritise your wellbeing with access to counselling, practical information, and digital resources.
• Occupational Health: We're committed to promoting and maintaining the highest degree of physical, mental, and social well-being for our Stellantis &You UK employees.
• Personal Accident Insurance: Enjoy worldwide personal accident cover as part of our employee benefits package.
• Training Opportunities: Access a range of training initiatives and e-learning resources to support your professional development.
• Health Cash Plan: Our insurance policy allows members to claim a percentage of their daily health expenses, ensuring comprehensive health coverage.

Role Overview:

This is a great opportunity for you to become a key member of our Head Office team as we’re on the lookout for a Digital Marketing & Insights Executive. You will be responsible for providing the business intelligence required for the whole Marketing Team to maximise its marketing spend and inform strategy to ensure a positive outcome. You will also be involved in the maintenance of the Stellantis &You UK website including regular pricing and campaign uploads as well as page creation.

In this role you will:

• Regularly update internal reports from different Marketing channels on PowerBi
• Producing a conversion rate report to analyse the quality of the leads
• Use data driven analytics to test new approaches on the website and report on them
• Aid in the development of the Stellantis &You UK Website with landing page creation, optimisations and launch new features to improve customer experience.
• Promote the latest sales and marketing campaigns including quarterly pricing uploads to the website and promotional offer updates across marketing channels.
• Measure and analyse digital marketing performance via Google Analytics, Google Search Console and other platforms.
• Closely monitor the websites SEO performance to regularly improve the sites organic search visibility.
• Provide key website learnings monthly.
• Work with digital and CRM team to put into action relevant marketing insights.

Let’s Work together:

We’re seeking an experienced marketing professional with a passion for analysis, insights and digital marketing, with expertise in the following areas:

• Experience with Microsoft Excel & Power Bi
• Skilled Database operator
• Data driven with an analytical mindset.
• Experience with Google Analytics & Google Search Console
• Understanding of digital marketing concepts.
• Knowledge and implementation of SEO best practices
• Experience using Content Management Systems
• Monitoring and tracking website and campaign performance using analytical software.
• Knowledge of Google Ads & PPC principles.
• Exceptional communication and writing skills.
• Highly organised.
• High level of attention to detail.

Stellantis is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. Stellantis are also accredited with the Defence Employer Recognition Scheme (ERS) Gold Award, that recognises organisations that pledge, demonstrate or advocate support to the armed forces community.

Please contact our recruitment team if you would like to discuss anything further or if you require any form of reasonable adjustments for any part of the recruitment process.