Digital Marketing Executive & Virtual Event Planner

Vintage Tea Emporium; Hawick; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Competitive salary

Creative working environment

Career growth opportunities

Job summary

A dynamic restaurant business in Hawick is looking for a creative Digital Marketing Executive & Virtual Event Planner to enhance their online presence and deliver exciting virtual events. The ideal candidate will be experienced in digital marketing strategies and event coordination. You will manage marketing campaigns, coordinate virtual events, and ensure successful execution and customer engagement. This full-time hybrid role offers a collaborative environment and the chance to significantly impact the brand's visibility.

Qualifications

• Proven experience in digital marketing or event planning.
• Strong knowledge of social media and email marketing.
• Excellent communication and organizational skills.

Responsibilities

• Manage digital marketing campaigns across various platforms.
• Plan and deliver engaging virtual events.
• Monitor campaign performance and prepare reports.

Skills

Digital marketing strategy

Event planning and coordination

Social media marketing

Content creation

Time-management

Tools

Meta Business Suite

Google Analytics

CRM systems

Zoom

Microsoft Teams

Job description

Digital Marketing Executive & Virtual Event Planner

Location: Emporium Restaurant
Employment Type: Full-time

About the Role

Emporium Restaurant is seeking a creative, organised, and results-driven Digital Marketing Executive & Virtual Event Planner to strengthen our online presence and deliver engaging virtual and digital-led events. This hybrid role combines digital marketing strategy with event planning and coordination, supporting brand awareness, customer engagement, and increased bookings.

Key Responsibilities

Digital Marketing

• Plan, execute, and manage digital marketing campaigns across social media, website, and email platforms
• Create engaging content including posts, reels, promotions, and event announcements
• Manage and maintain social media channels (Instagram, Facebook, TikTok, Google Business Profile)
• Monitor campaign performance using analytics tools and prepare reports with insights and recommendations
• Coordinate online promotions, influencer collaborations, and paid advertising campaigns

Virtual Event Planning

• Plan and deliver virtual events, online promotions, and live-streamed experiences (e.g., cooking demonstrations, cultural events, product launches)
• Coordinate schedules, vendors, digital platforms (Zoom, Microsoft Teams, social media live), and event assets
• Manage event registrations, reminders, and post-event follow-ups
• Ensure smooth technical setup and execution of virtual events

Required Skills & Qualifications

• Proven experience in digital marketing and/or event planning
• Strong knowledge of social media marketing, content creation, and email marketing
• Experience with tools such as Meta Business Suite, Google Analytics, CRM systems, or event platforms
• Excellent communication, organisational, and time-management skills
• Basic understanding of branding, design principles, and customer engagement strategies
• Ability to manage multiple projects in a fast-paced environment

What We Offer

• Competitive salary (based on experience)
• Creative and collaborative working environment
• Opportunity to shape the brand’s digital presence and events strategy
• Career growth within a dynamic hospitality business

How to Apply

Interested candidates should submit their CV and a brief cover letter outlining relevant experience and examples of previous work, if available.