Digital Marketing Executive (Organic Growth)

Royal Yachting Association; Hedge End; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

36 days holiday

Birthday Day Off

Pension contribution 10%

Life insurance

Discounts platform

Volunteer days

Electric vehicle charging

Social events

RYA membership

Job summary

The Royal Yachting Association (RYA) is seeking a Digital Marketing Executive (Organic Growth) to drive visibility and engagement through SEO-rich content across web and emerging search platforms.

Based in Hamble with hybrid working, you will help grow content performance, governance and partnerships while supporting the wider Digital Marketing Team to meet ambitious growth goals.

Qualifications

• Experience applying SEO best practices across content, technical SEO and UX.
• Ability to research audiences, intent and content opportunities.
• Proficiency with GA4 and Search Console for insights.
• Strong writing and communications for digital content.
• Collaboration across multiple stakeholders and teams.

Responsibilities

• Monitor and implement SEO best practices across content, technical SEO and site architecture.
• Write and optimise digital content for search engines and AI-powered search experiences.
• Conduct keyword, topic and audience research to identify content opportunities.
• Use analytics and search data to identify content gaps and opportunities for growth.
• Monitor content performance and provide recommendations to improve engagement and conversion.
• Support the development and maintenance of content governance standards across the organisation.
• Work with digital partners and agencies to deliver technical SEO improvements.
• Stay informed of developments in search, AI, analytics and digital marketing.
• Support content creators with accessibility, usability and brand standards guidance.
• Manage relationships with digital agencies and oversee recommendations and delivery.
• Support the wider Digital Marketing Team in achieving team objectives.

Skills

SEO

GA4

Google Analytics

Content optimisation

Keyword research

Content writing

Data analysis

Stakeholder management

Content governance

UX understanding

Education

A-Level or equivalent

Marketing degree

Tools

Ahrefs

SEMrush

Screaming Frog

WordPress

Umbraco

Drupal

Job description

Digital Marketing Executive (Organic Growth)

Salary: £30,000 - £35,000 per annum, depending on experience

Full-Time: 35 hours per week, Monday to Friday

Location: Hamble, Southampton (with hybrid working)

Help More People Discover Life on the Water

Are you a digital marketer with a passion for search, content and data-driven growth? Do you enjoy turning insight into action and creating content that delivers measurable results?

We're looking for a Digital Marketing Executive (Organic Growth) to support the Royal Yachting Association's organic growth strategy through the creation, optimisation and governance of digital content across web and emerging search platforms.

This is an exciting opportunity to join a globally recognised organisation, helping to increase the visibility, engagement and impact of content that supports everyone from first-time participants to elite athletes, training centres, clubs and members.

Reporting to the Digital Marketing Manager, you'll work closely with colleagues across the organisation to ensure content performs effectively across traditional search engines, AI-powered search experiences and wider digital channels.

About the RYA

The Royal Yachting Association (RYA) is the UK's national governing body for boating and watersports, from sailing and motorboating to windsurfing and personal watercraft.

Through our strategy, Together on Water, we are committed to creating a safe, welcoming and inclusive environment where more people can enjoy life on the water.

With over 100,000 members, 1,400 affiliated clubs and classes, a global network of 2,300 recognised training centres and responsibility for the British Sailing Team, the RYA plays a vital role in supporting participation, performance and training across the boating community.

About the Role

You will:

• Monitor and implement SEO best practice across content, technical SEO and site architecture.
• Write and optimise digital content for search engines and AI-powered search experiences.
• Conduct keyword, topic and audience research to identify content opportunities.
• Use analytics and search data to identify content gaps and opportunities for growth.
• Monitor content performance and provide recommendations to improve engagement and conversion.
• Support the development and maintenance of content governance standards across the organisation.
• Work with digital partners and agencies to deliver technical SEO improvements.
• Stay informed of developments in search, AI, analytics and digital marketing, sharing best practice with colleagues.
• Support content creators across the organisation, providing guidance on accessibility, usability and brand standards.
• Manage relationships with digital agencies and oversee recommendations and delivery.
• Support the wider Digital Marketing Team in achieving team objectives.

About You

We're looking for a motivated digital marketer who combines creativity with analytical thinking and enjoys working collaboratively to improve digital performance.

Essential

• Experience applying SEO best practices across content, technical SEO and user experience.
• Understanding of search intent, audience research and content optimisation techniques.
• Experience using Google Analytics 4 (GA4) and Google Search Console.
• Ability to analyse user behaviour and identify content improvement opportunities.
• Excellent web writing, editing and communication skills.
• Experience creating, managing or optimising digital content.
• Experience using analytics and search data to inform recommendations.
• Ability to work effectively with multiple stakeholders.
• Excellent organisational and time-management skills.
• Self-motivated with the ability to manage competing priorities.
• Educated to A-Level standard or equivalent

Desirable

• Experience with SEO platforms such as Ahrefs, SEMrush or Screaming Frog.
• Experience using enterprise CMS platforms such as Umbraco, Drupal or WordPress.
• Understanding of AI-powered search and content discovery.
• Experience creating content that demonstrates expertise, authority and trustworthiness.
• Degree-level qualification in Marketing, Digital Marketing or a related discipline.
• CIM qualification.
• Personal experience producing online content, such as a blog, website or digital publication.

Why Join the RYA?

You’ll be joining an organisation that positively impacts hundreds of thousands of people every year, helping individuals discover, develop and enjoy life on the water.

Working within our Digital Marketing Team, you'll have the opportunity to influence how content is discovered and consumed across a broad range of channels while developing your expertise in one of the fastest-evolving areas of digital marketing.

The RYA offers a range of benefits which include:

• 36 days holiday including public holidays (pro rata for part-time employees)
• Birthday Day Off
• 10% RYA contribution to a personal pension scheme
• Free life insurance
• Discounts platform for retail, entertainment, holidays & gym membership
• Two paid volunteering days per year
• Free on-site electric vehicle charging
• Social events
• RYA membership

The RYA is committed to equality of opportunity.

As an equal opportunity and disability confident employer, we celebrate and welcome diversity in all its forms and believe that a diverse workforce boosts innovation, productivity and creativity. We are dedicated to promoting equity, diversity and inclusion and strive to be an inclusive and diverse workplace where everyone can be their authentic selves.

Closing date for applications

12 October 2026

We reserve the rights to close applications early should sufficient applications be received.