Digital Marketing Executive Natural Foods

Lotus Bakeries; St Albans; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading food company in St Albans is looking for a Digital Marketing Executive to manage digital channels and support marketing efforts. The role involves executing social media strategies, running influencer programs, and collaborating with brand teams to enhance brand visibility. Ideal candidates should have over a year of digital marketing experience and a passion for building community engagement. This position promises a dynamic environment with diverse marketing initiatives.

Qualifications

• 1+ years of experience in digital marketing.
• Familiarity with social media channels.
• Proactive, autonomous, and organized.

Responsibilities

• Plan and execute social media strategies for Facebook and Instagram.
• Manage digital campaigns and product launches.
• Support website updates and optimization.

Skills

Digital marketing

Social media management

Content creation

Community management

Analytical skills

Job description

Social network you want to login/join with:

Digital Marketing Executive Natural Foods, St Albans

Client:

Lotus Bakeries

Location:

St Albans, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Reference:

bafe91d2b1ee

Job Views:

3

Posted:

12.08.2025

Expiry Date:

26.09.2025

Job Description:

This role focuses on our Natural Foods Brands, managing our digital channels and supporting our marketing and sales teams. It offers a great opportunity to engage with the brands, be our voice on social channels, and help execute our digital plans.

Ideal candidates are passionate about digital marketing with 1+ years of experience. You will collaborate with brand teams to communicate annual brand and innovation plans across social, website, and app. Additionally, you will run our influencer program, engaging with influencers to produce planned content. You will also participate in events like Valentine's Day, Easter, Summer holidays, BEAR’s birthday, and our Go Ape partnership to promote our brands.

The Digital Exec will report to the Marketing Manager and work closely with the marketing team to ensure seamless execution.

Main responsibilities include:

• Planning and executing social media strategies for Facebook, Instagram, aligned with our brand plans.
• Managing digital campaigns and new product launches, such as Back To School, Go Ape, and seasonal events.
• Supporting website updates and optimization.
• Managing the Brandbank account.
• Supporting Amazon and sales teams with content creation (images, creative materials).
• Leading the BEAR influencer program for authentic reach.
• Managing the BEAR CRM program to enhance audience insights and brand loyalty.
• Community management: responding to comments and DMs on Instagram and Facebook.
• Managing app development and updates in collaboration with the agency.
• Supporting the sales team as a positive point of contact.
• Reviewing and sharing the effectiveness of initiatives.
• Managing budgets for all responsibilities.

Profile

We seek someone who:

• Has 1+ years of digital marketing experience and is familiar with social channels.
• Is proactive, autonomous, and organized.
• Is a great team player.
• Keen to learn and develop.
• Wants to make a positive contribution to our team and business.