Digital Marketing Executive - Hybrid - Bedford

Kin Collective Recruitment Ltd; Bedford; Hybrid; GBP 28,000 - 38,000; Full time

Job summary

Kin Collective Recruitment Ltd is seeking a Digital Marketing Executive for its Bedford-based marketing team on a 12-month fixed-term contract. This role covers email/CRM, websites and e-commerce, SEO, paid digital activity and performance data, with a hybrid work pattern in Bedford.

The ideal candidate will have hands-on experience across email marketing, CRM campaigns, website/e-commerce content management, SEO, digital reporting, and paid campaigns, and will collaborate with UK and

Qualifications

• Hands-on experience across email marketing and CRM campaigns.
• Experience maintaining website or e-commerce content.
• Experience with SEO and digital content optimisation.
• Experience with digital reporting and analytics.
• Experience with paid digital campaigns or working with external agencies.

Responsibilities

• Create and improve email and CRM campaigns for various customer groups.
• Maintain and improve website and e-commerce content for usability.
• Coordinate SEO and paid digital activity with external agencies.
• Review data to understand performance and suggest improvements.
• Support product launches and campaigns with international colleagues.

Skills

Email marketing

CRM campaigns

Website content management

SEO

Digital analytics

Job description

Kin Collective Recruitment is partnering with an established global retailer to find a Digital Marketing Executive for its Bedford-based marketing team on a 12-month fixed-term contract.

This is a varied, hands-on position covering email and CRM, websites and e-commerce, SEO, paid digital activity and performance data. It is not a social media management role.

The Role

Working closely with the Digital and Content Marketing Manager, you will help deliver digital activity across the customer journey and understand how each channel contributes to the wider business.

Your role will include:

• Creating and improving email and CRM campaigns, from planning communications to reaching and engaging different customer groups.

• Keeping customer-facing websites and e-commerce content accurate, relevant and easy to use.

• Coordinating SEO and paid digital activity with external agency partners.

• Reviewing website, CRM and campaign data to understand performance and recommend improvements.

• Supporting product launches, promotional campaigns and seasonal activity alongside UK and international colleagues.

You may also occasionally support launches, exhibitions and customer events.

About You

This role could suit an existing Digital Marketing Executive or a Marketing Executive whose experience already has a strong digital focus.

You will ideally have hands-on experience across several of the following areas:

• Email marketing and CRM campaigns.

• Website or e-commerce content management.

• SEO and digital content optimisation.

• Digital reporting and analytics.

• Paid digital campaigns or working with external agencies.

You will be comfortable looking at data, spotting what could be improved and turning those findings into practical next steps. Strong written communication, attention to detail and the ability to manage several pieces of work at once will also be important.

Experience within a B2C, retail, e-commerce or consumer-focused business would be helpful, but the client is open to candidates from other sectors whose digital experience aligns with the role.

Why Apply?

This 12-month contract offers the opportunity to build genuinely broad digital marketing experience within a successful global business.

Rather than being limited to one channel, you will work across email, CRM, websites, SEO, paid activity and analytics. You will also gain exposure to international marketing activity, established agency partners and a variety of campaigns and launches.

Location

The hybrid working pattern offers a good balance, with three days each week in the Bedford office and two days working from home. Because the position is based in Bedfordshire, this could suit candidates travelling from Kempston, Ampthill, Flitwick, Sandy, Biggleswade, St Neots, Milton Keynes or the surrounding areas.

Role FAQs

Is this a permanent role?

No. This is a 12-month fixed-term contract.

Is this role hybrid?

Yes. The team works together in the Bedford office three days per week, with two days from home.

Is this role social media role?

No. The main focus is email, CRM, websites, SEO, paid digital activity and performance analysis.

Do I need B2C experience?

B2C experience would be beneficial, but it is not essential if you have the right mix of digital marketing experience.

Does the role include line management?

No. This position does not currently have any direct reports.