Digital Marketing Executive: CRM, Email & CMS (6m contract)

Michael Page; Cardiff; Hybrid; GBP 27,000 - 33,000; Part time

Job summary

Michael Page is seeking a Digital Marketing Executive to support the delivery of customer communications and maintain an engaging digital presence. The role involves building and deploying CRM campaigns, supporting automated journeys, and updating content across Drupal or WordPress CMS platforms.

You will ensure accessibility and brand compliance, apply SEO best practices, and collaborate with stakeholders, developers, and translation teams to monitor performance using analytics tools.

Qualifications

• Experience using CRM and email marketing platforms.
• Knowledge of email marketing best practice, testing and quality assurance.
• Experience using CMS platforms such as Drupal or WordPress.
• Understanding of SEO principles and digital content optimisation.
• Strong attention to detail and content editing skills.
• Excellent stakeholder management and communication skills.

Responsibilities

• Build, test and deploy CRM and email marketing campaigns.
• Support automated customer journeys and triggered email communications.
• Maintain and update website content using content management systems.
• Ensure all digital content meets accessibility and brand standards.
• Apply SEO best practice to improve online visibility and engagement.
• Work closely with internal stakeholders, developers and translation teams.
• Monitor digital performance through analytics and reporting tools.

Skills

CRM platforms

Email marketing

Content management

SEO basics

Analytics

Stakeholder management

Tools

Drupal

WordPress

Job description

Michael Page is seeking a Digital Marketing Executive to support the delivery of customer communications and maintain an engaging digital presence. The role involves building and deploying CRM campaigns, supporting automated journeys, and updating content across Drupal or WordPress CMS platforms.

You will ensure accessibility and brand compliance, apply SEO best practices, and collaborate with stakeholders, developers, and translation teams to monitor performance using analytics tools.