Digital Marketing Executive (Chinese Speaking)

PingPong Digital; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading Chinese digital media agency in the UK is seeking a passionate Digital Marketing Executive. This role focuses on developing tailored digital marketing strategies for the Chinese market, managing campaigns across channels, and collaborating with creative teams to enhance client engagement. Join a young, dynamic team dedicated to innovative marketing solutions.

Benefits

Flexible working arrangements

Options for career progression

Friendly and supportive work environment

Qualifications

• 1-2 years of experience in digital marketing, preferably in a Chinese marketing context.
• Strong understanding of Chinese digital platforms like WeChat and Weibo.
• Proficient in both Mandarin and English for content creation.

Responsibilities

• Develop and execute digital marketing campaigns targeting the Chinese market.
• Manage and optimize paid media campaigns for budget efficiency.
• Conduct market research for strategy development.

Skills

Digital Marketing

Content Creation

Data Analysis

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

Social network you want to login/join with:

Digital Marketing Executive (Chinese Speaking), Birmingham

col-narrow-left

Client:

PingPong Digital

Location:

Birmingham, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

137d5d30229f

Job Views:

7

Posted:

24.06.2025

Expiry Date:

08.08.2025

col-wide

Job Description:

Location: Birmingham

Start Date: ASAP

Contract: Permanent, Full-Time

PingPong Digital is on the lookout for a passionate and creative Chinese Digital Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing innovative digital marketing strategies tailored specifically for the Chinese market. Your expertise will help enhance our clients' visibility, engagement, and growth within this crucial demographic.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various channels including social media, email marketing, and content marketing, specifically targeting the Chinese market.
• Manage and optimise paid media and PPC campaigns, ensuring effective allocation of budget to achieve maximum ROI.
• Create engaging content, including written posts, visuals, and videos, tailored to resonate with Chinese audiences.
• Conduct market research to identify trends and insights that inform marketing strategies.
• Monitor and report on the performance of marketing initiatives, utilizing data to drive strategic improvements.
• Collaborate with the creative team to produce compelling marketing materials that align with client objectives and brand guidelines.
• Stay updated on the latest tools, trends, and best practices in digital marketing and Chinese social media landscape.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, preferably within a Chinese marketing context.
• Strong understanding of various Chinese digital platforms, including WeChat, Weibo, XHS, Douyin and Baidu.
• Proficient in creating engaging content for digital platforms, with strong writing skills in both Mandarin and English.
• Experience with data analysis tools and marketing software (e.g., Google Analytics, social media advertising tools).
• Creative mindset with the ability to think outside the box and generate innovative ideas.
• Excellent communication and presentation skills.
• Detail-oriented with strong organizational and time management skills.

We are the leading Chinese digital media agency in the UK, working across various sectors and working with clients all around the world including the UK, EU, US and China. We have a friendly, warm and inviting office and company culture that is very young and passionate about what we do!

We are offering:

• Flexible working arrangements
• Options for career progression
• A friendly and supportive work environment