Digital Marketing Executive at Myworkwear

Made in Group; West Midlands Combined Authority; On-site; GBP 30,000 - 33,000; Full time

Job summary

A leading company in the marketing services sector is seeking a Digital Marketing Executive to drive online sales and enhance digital presence. This full-time role involves managing PPC and SEO strategies, collaborating internally and externally, and producing analytical reports. The position requires a strong passion for digital marketing, with opportunities to work on AI innovations.

Benefits

Bereavement leave

Company pension

Discounted or free food

Employee discount

Free parking

Health & wellbeing programme

On-site parking

Qualifications

• 1 year of digital marketing experience required.
• Strong passion for digital marketing and innovation.
• Experience with PPC and SEO is essential.

Responsibilities

• Manage and optimize PPC channels across Google and Microsoft.
• Develop and implement SEO strategies.
• Produce performance analysis reports for the Marketing Manager.

Skills

Digital marketing

PPC

SEO

Analytical skills

Problem-solving

Communication

Job description

Digital Marketing Executive at Myworkwear

3 days ago Be among the first 25 applicants

Overview

The Digital Marketing Executive is responsible for driving the growth of online sales through the effective use of digital marketing channels, analytics tools, and web platforms. This role plays a key part in enhancing the companys digital presence and performance.

Overview

The Digital Marketing Executive is responsible for driving the growth of online sales through the effective use of digital marketing channels, analytics tools, and web platforms. This role plays a key part in enhancing the companys digital presence and performance.

Main Responsibilities

• Responsible for managing, optimising, and expanding the company's PPC channels across Google and Microsoft, in collaboration with internal and external stakeholders.
• Works closely with other teams to ensure the website remains current, including merchandising, content and product updates, and ongoing A/B testing to evaluate design, features, and copy effectiveness.
• Leads the development and implementation of a well-researched SEO strategy , including keyword research, performance analysis, and optimisation across multiple channels to increase organic sales.
• Produces regular, strategic reports and performance analysis on digital and website activity for the Marketing Manager and Senior Leadership Team to support continuous improvement.
• Maintains and builds strong relationships with external partners, such as digital agencies, freelancers, and industry experts , to enhance the companys digital reach and campaign effectiveness.
  
  

Additional Responsibilities

• Collaborates with other departments to ensure a consistent brand message and seamless customer experience across all digital touchpoints.
• Keeps up to date with industry trends, competitor activities, and emerging technologies, seeking new opportunities to enhance digital strategies.
• Plays a key role in the companys AI-led transformation , applying artificial intelligence tools and practices in collaboration with the in-house development team and senior leaders to accelerate growth and improve efficiency across the marketing function and the broader organisation.
  
  

Job Type: Full-time

Salary: £30,000.00 £33,000.00 per year

Benefits

• Bereavement leave
• Company pension
• Discounted or free food
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Store discount
  
  

Schedule: Monday to Friday

Location Requirement:

• Based in Telford TF7 4QW . Applicants must be able to reliably commute or plan to relocate prior to starting.
  
  

Experience

• Digital marketing: 1 year (required)
  
  

Key Requirements

• A strong passion for digital marketing and innovation
• Demonstrated success in growing digital channels , particularly PPC and SEO
• Proven ability to create clear, actionable digital performance reports
• Excellent problem-solving and communication skills
• Ability to work independently and collaboratively within a small team
• Highly organised with the ability to manage multiple projects and meet deadlines
• Prior ecommerce experience is desirable but not essential
• Familiarity with AI technologies is advantageous but not required
  
  

LNKD1_UKTJ

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Marketing Services

Referrals increase your chances of interviewing at Made in Group by 2x

Birmingham, England, United Kingdom 3 months ago

Birmingham, England, United Kingdom 3 months ago

Birmingham, England, United Kingdom 1 week ago

Birmingham, England, United Kingdom 1 day ago

Birmingham, England, United Kingdom 1 week ago

Birmingham, England, United Kingdom 1 week ago

Marketing and Business Development Executive

Birmingham, England, United Kingdom 1 day ago

Social Media and Digital Marketing Assistant

Birmingham, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.