Digital Marketing Executive

Kitt Kites; West Midlands Combined Authority; On-site; GBP 32,000 - 38,000; Full time

Job summary

A dynamic marketing company in the West Midlands is seeking a Digital Marketing Executive to develop and optimize marketing channels. The role involves planning and executing campaigns, coordinating with sales teams, and managing social media platforms. Ideal candidates should have over 3 years of marketing experience, a relevant degree, and familiarity with tools like ZOHO Books and WooCommerce. This position offers a salary between £32,000 and £38,000 with benefits and career development opportunities.

Benefits

Career development opportunities

Qualifications

• Over 3 years of experience in Marketing.
• Ability to plan, execute, and optimize marketing campaigns.
• Proven ability in managing social media platforms.

Responsibilities

• Assist in the creation and implementation of marketing plans.
• Collaborate with retail sales team to enhance lead conversion.
• Manage social media platforms creating engaging content.

Skills

Marketing experience

B2C product promotions

Social media management

Content creation

Education

Degree in Marketing or specialization

Tools

ZOHO Books

WooCommerce

Job description

Alcester (Office Based)

£32,000 to £38,000 Basic Salary Plus Bens & Career Development

Our client is looking for a Digital marketing executive to help build, implement and optimise marketing channels encompasses campaign planning, execution, content creation to ensure the successful delivery of promotions, new product launches, special offers and Events. An entrepreneurial organisation that is expanding and diversifying its business.

You will have the following skills;

• Over 3 years of experience in Marketing
• A degree in Marketing or a specialization in the field
• Ability to Plan, execute, and optimize B2C product promotions, discounts, and seasonal campaigns.
• Coordinate marketing efforts for new products or services, including the development of sales collateral, video, and web content.
• ZOHO Books and WooCommerce experience.
• Deliver post-campaign ROI reports to marketing and sales management.
• Proven ability in planning and executing marketing campaigns
• Proficiency in managing social media platforms
  
  

Key Responsibilities

• Assist in the creation, development, and implementation of marketing plans
• closely collaborate with the retail sales team to enhance lead conversion, maintain precise CRM records, and ensure that all promotional pricing is accurately set in ZOHO Books and reflected online
• Manage social media platforms creating engaging content and ensure consistency throughout
• Design and create assets including marketing materials, campaigns, blogs and site graphics
• Conduct market research to identify trends, customer needs, prospects and competitors activities
• Create targeted content for email campaigns and update databases
• From the marketing activity, research and outreach, provide updates and analysis on marketing channels enabling opportunities to be qualified leads
• When required build strong stakeholder relationships for business opportunities
• Assist with event activities to generate leads and build brand awareness
• Work closely with marketing agencies and sales
  
  

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