Digital Marketing Executive

EMPORIUM RESTAURANTS LTD; Uttoxeter; On-site; GBP 28,000 - 35,000; Full time

Job summary

A local restaurant in Uttoxeter is seeking a Digital Marketing Specialist to develop strategies for promoting the restaurant and its events. The ideal candidate will have over 2 years of experience in digital marketing, particularly in hospitality. Key responsibilities include managing social media, content creation, and online advertising campaigns. Strong communication and creative skills are essential for success in this role.

Qualifications

• 2+ years of experience in digital marketing, preferably in hospitality.
• Proven success with social media management and paid campaigns.
• Strong skills in content creation: photography and video editing.

Responsibilities

• Plan and implement digital marketing strategies for the restaurant.
• Manage and update social media platforms regularly.
• Create engaging content including photography, reels, and posts.

Skills

Digital marketing experience

Social media management

Content creation

SEO knowledge

Communication skills

Tools

Google Ads

Facebook Ads

Instagram

WordPress

Canva

Job description

Key Responsibilities
Plan and implement digital marketing strategies to promote the restaurant and special events (e.g., new menus, promotions, live events).

Manage and regularly update all social media platforms

Create engaging content including food photography, reels, short videos, and customer interaction posts.

Run paid advertising campaigns on Google Ads, Facebook Ads, and Instagram.

Optimize the restaurant’s online presence through SEO and local listings (Google Maps, TripAdvisor, Yelp).

Manage email marketing campaigns, loyalty programs, and customer review management.

Work closely with the chef and management team to align promotions with menu launches and seasonal offerings.

Monitor competitor activity and stay up-to-date on digital marketing trends in the food & beverage sector.

Required Skills & Experience
2+ years of experience in digital marketing, preferably in hospitality or retail.

Proven success with social media management and paid campaign execution.

Strong skills in content creation: photography, video, Canva/Photoshop editing.

Familiarity with website management tools and platforms like WordPress or Wix.

Good understanding of SEO, Google Analytics, Meta Business Suite, and email marketing tools.

Excellent communication and creative storytelling skills.