Digital Marketing Executive

Fourdot Affinity Ltd; South Hallsands; Hybrid; GBP 25,000 - 27,000; Full time

Benefits offered by this job

Salary range £25,000–£27,000

Bonus structure

25 days holiday

Pension scheme

Free onsite parking

One work from home day (weekly)

Quarterly social events

Free training opportunities

Career development opportunities

Job summary

Fourdot Affinity Ltd, a dynamic group of e-commerce brands in the manufacturing sector, is seeking a Digital Marketing Executive to boost online presence and drive traffic across our portfolio of websites.

You will support the Creative Marketing Lead with SEO, content creation, email and social campaigns, and update product listings on WordPress, WooCommerce, and Elementor. A collaborative, proactive approach and a strong eye for detail are essential.

Qualifications

• Experience in digital marketing with focus on SEO and content.
• Strong writing and communication skills.
• Ability to manage multiple campaigns across channels.

Responsibilities

• Conduct keyword research and create SEO-driven content.
• Assist in digital marketing campaigns across email and social.
• Update product listings on WordPress sites.
• Monitor performance metrics and report insights.
• Collaborate with Creative Marketing Lead and broader team.

Skills

Analytical skills

Project management

Communication skills

Time management

Team collaboration

Tools

GA4

Ahrefs

SEMrush

WordPress

WooCommerce

Elementor

Job description

Digital Marketing Executive

Fourdot Affinity is a dynamic and innovative group of e-commerce brands within the manufacturing industry. Committed to delivering outstanding products and services to both B2C and B2B customers, we have proudly partnered with renowned brands such as KFC, Coca-Cola, John Lewis and many more! At Fourdot Affinity, we foster a collaborative and creative environment where every team member is valued and encouraged to contribute to our shared success.

We are seeking an enthusiastic and dynamic individual with a positive attitude and a genuine passion for marketing. The ideal candidate will have a creative mindset, a keen eye for detail, and the ability to think outside the box. They should be adaptable, eager to learn, and ready to take on new challenges with a sense of humour and a collaborative spirit. We value team players who can pitch in and help whenever needed, contributing to a friendly and supportive work environment. Strong communication skills and a proactive approach are essential, as is a genuine interest in staying current with the latest marketing trends and technologies.

The Digital Marketing Executive will spearhead various marketing initiatives. They will play a crucial part in supporting the Creative Marketing Lead to develop and implement digital marketing strategies that enhance our online presence and significantly increase traffic to our portfolio of websites.

This position presents an excellent opportunity for a marketer, eager to expand their expertise in e-commerce marketing and SEO.

Responsibilities

• Conduct keyword research to identify opportunities for content optimisation and new copy creation to improve search engine visibility.
• Create SEO driven content in the form of blogs, case studies, category pages and new product pages.
• Assist in the development and execution of digital marketing campaigns across various channels, including email and social media.
• Update and manage product listings on WordPress websites.
• Conduct regular competitor analysis to identify market trends, benchmark performance, and recommend pricing adjustments to maintain competitiveness.
• Monitor, report and analyse website performance metrics and suggest improvements.
• Work closely with the Creative Marketing Lead and the wider company to support cohesive marketing efforts.

By taking on these responsibilities, the Marketing Coordinator will be essential in supporting the Creative Marketing Lead and driving the success of our e-commerce and SEO initiatives.

Essential Skills

• Strong analytical and reporting skills.
• Effective project management and organisational abilities.
• Excellent written, verbal communication and collaboration skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Maintain a positive and approachable demeanour, contributing to a friendly and collaborative work environment.

Desirable Skills

• Understanding of PPC, email marketing, and online advertising.
• Familiarity with tools like GA4, Ahrefs, SEMrush.
• Experience with CRM systems and e-commerce Platforms including WooCommerce, WordPress & Elementor.

Benefits

• £25,000 - £27,000
• Bonus Structure
• 25 days holiday
• Pension Scheme
• Free onsite parking
• One work from home day (weekly)
• Quarterly social events
• Free training opportunities
• Opportunities for career development and progression

If you are looking to join a fun, family-feel team where every day and project is unique, and you are passionate about making a significant impact in the world of digital marketing, we would love to hear from you!

About Fourdot Affinity Ltd

A creative group of companies specialising in design, manufacturing and sourcing of innovative products and displays.