Digital Marketing Executive

Are you a creative, data-driven marketer who thrives on generating demand and turning engagement into qualified leads? Do you enjoy developing and executing campaigns that deliver measurable results? If so, we’d love to welcome you to our team.

About the Role

As a Digital Marketing Executive, you will play a key role in accelerating top-of-funnel growth and driving leads through the marketing and sales pipeline. You’ll be responsible for designing and executing digital campaigns that generate awareness, engage prospects, and convert interest into sales-ready opportunities.

This is a strategic and hands-on role that requires a blend of creativity, analytical thinking, and technical know-how. Working closely with the commercial team, you’ll help align marketing activities with sales goals and contribute directly to revenue growth.

Key Responsibilities

1. Develop and execute demand generation strategies to boost brand awareness, attract quality leads, and grow the sales pipeline.
2. Plan and optimize multi-channel campaigns across digital ads, email, webinars, SEO, and content marketing.
3. Create lead nurturing programs to guide prospects through the funnel and improve conversions.
4. Collaborate with sales and marketing teams to refine buyer personas, messaging, and campaign tactics.
5. Track and analyse campaign performance, using insights to drive continuous improvement.
6. Manage Hubspot and CRM tools to support lead scoring, tracking, and reporting.
7. Lead content strategy for demand generation, including whitepapers, case studies, and educational assets.
8. Optimise the website and landing pages to improve lead capture and conversion rates.
9. Stay current on marketing trends and tools to enhance campaign effectiveness.

Requirements

1. 3+ years of experience in demand generation or digital marketing, ideally in B2B scientific or industrial sectors.
2. Proven success in creating and delivering high-performing top-of-funnel campaigns.
3. Hands-on experience with Hubspot (or similar marketing automation tools).
4. Strong analytical skills with the ability to optimise campaigns and report ROI.
5. Excellent communication and cross-functional collaboration skills.
6. Solid knowledge of SEO, PPC, content marketing, and social media strategies.
7. Experience aligning closely with sales teams to improve lead quality and handoff.
8. Background in scientific, laboratory, or industrial equipment markets is a plus.

Why Join Us?

Own the Digital Space– Take the lead on campaigns that shape how our brand connects with scientists and researchers around the world.

Drive Real Impact– Promote products that support cutting-edge research in healthcare, life sciences, and sustainability.

Grow with a Global Vision– Be part of an ambitious team with opportunities to learn, contribute, and grow as we expand internationally.

Collaborate & Create– Work in a supportive environment where your creativity, ideas, and results are genuinely valued.

Fast-Paced & Purposeful– Experience the agility of a growing SME with a clear mission and exciting, evolving digital strategies.

Benefits of Working at Grant Instruments

Our success is built on our people. We offer endless opportunities for growth and learning in a supportive and rewarding work environment.

1. Generous Time Off– 25 days holiday + all bank holidays.
2. Flexible Working– Hybrid options to support work-life balance.
3. Wellbeing Support– Comprehensive Employee Assistance Program.
4. Performance Rewards– Discretionary bonus scheme based on company success.
5. Retirement Support– Pension match up to 7%.
6. Security & Protection– Life insurance and income protection for peace of mind.
7. Family-Friendly Policies– Enhanced maternity & paternity pay.

If you're a motivated marketing professional looking for your next challenge and eager to make a meaningful impact within a dynamic, growing organisation, we’d love to hear from you!

Accessibility

If you need any reasonable adjustments to support you at any stage during the application process, please let us know how we can assist you.