Senior Digital Marketing Executive

Kin Collective Recruitment; Potters Bar; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Kin Collective Recruitment partners with an established construction business to recruit a Senior Digital Marketing Executive. The role suits someone early in their marketing career, offering broad exposure across content, social media, email and digital campaigns.

You will work with the Marketing Manager to develop ideas, create content, manage calendars, update the website and track results, with scope to contribute your own ideas.

Qualifications

• At least 1 year of hands-on marketing experience.
• Strong copywriting and content creation for digital channels.
• Experience with social media, email marketing and website content management.
• Familiar with Canva, Adobe Creative Suite and Google Analytics.
• Full UK driving licence; able to attend events and customer visits.
• Construction/technical sector experience is beneficial but not essential.

Responsibilities

• Create content for social media, blogs, case studies, emails and sales materials.
• Manage social media calendar: planning, scheduling and monitoring.
• Update website and produce SEO-friendly content.
• Support email campaigns, exhibitions and customer events.
• Track campaign performance and identify opportunities to improve results.

Skills

Copywriting

Content creation

Social media management

Email marketing

Analytics literacy

Tools

Canva

Adobe Creative Suite

Google Analytics

Job description

We’re partnering with an established construction business that’s looking for a creative and proactive Senior Digital Marketing Executive to join its team.

This is a varied opportunity for someone in the early stages of their marketing career who wants to build broader experience across content, social media, email and digital campaigns. Working closely with the Marketing Manager, you’ll have the support to develop while still being encouraged to contribute your own ideas.

The Role

You’ll help deliver marketing activity that builds brand awareness, engages customers and supports business growth. Your responsibilities will include:

• Creating content for social media, blogs, case studies, emails and sales materials.
• Managing the social media calendar, including planning, scheduling and monitoring content.
• Updating the website and producing SEO-friendly content.
• Supporting email campaigns, exhibitions and customer events.
• Tracking campaign performance and identifying opportunities to improve results.

About You

To be considered for this role, you’ll need:

• At least one year’s experience in a hands‑on marketing role.
• Strong copywriting skills and experience creating content for different digital channels.
• Practical experience with social media, email marketing and website content management.
• Confidence using tools such as Canva or Adobe Creative Suite, alongside Google Analytics or similar reporting platforms.
• A full UK driving licence and the flexibility to attend occasional events and customer visits.
• Experience within construction, housebuilding or another technical sector would be beneficial, but isn’t essential. You should, however, be comfortable learning about technical products and turning detailed information into accessible marketing content.

Why Apply?

The business is strengthening its marketing activity, creating an opportunity for someone to take on a genuinely broad role rather than being limited to one channel. You’ll gain hands‑on experience across content, digital campaigns, events, lead generation and performance reporting, giving you a strong foundation for the next stage of your marketing career.

You’ll work closely with an experienced Marketing Manager, but you won’t simply be there to carry out instructions. Your ideas will be welcomed, your work will be visible across the business and you’ll have the opportunity to understand how marketing supports sales and wider commercial growth.

The business operates within a changing area of construction, supporting the housebuilding sector as it moves towards more energy‑efficient homes. It offers an interesting environment for someone who wants to develop their marketing skills while learning about a commercially important and evolving industry.

Location

This role follows a hybrid working structure based in Welwyn, offering 2 days working from home once you have settled into the role. The office is commutable from Hatfield, Potters Bar, St Albans, Hertford, Borehamwood, Stevenage and Cheshunt in Hertfordshire, as well as Barnet, Enfield and Cockfosters in North London.

We are committed to equality, diversity, and inclusion, actively promoting diversity across all minority groups to create workplaces where everyone feels valued, respected, and empowered.