Digital Marketing Executive

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Are you a digital marketing whiz? Do you thrive in a fast-paced environment
where you use analytical insights to make smart decisions? Then come and join The
Signet Collection as our new Digital Marketing Executive and help us
create unforgettable experiences for our guests.

As a key player in our growing marketing team,
you’ll work with the Brand Marketing Manager and
our digital marketing agencies to shape the overall digital strategy,
including digital campaigns, digital advertising, website management,
PPC, whilst working closely on paid social strategy with our Social Media
Executive.

This is a full time Monday to Friday role, based at The Retreat, Elcot Park in West Berkshire.

• Exciting Challenges: Join a team that’s always pushing boundaries and having fun while doing it.
• Competitive Salary: We pay well, and we mean it.
• Work Hard, Play Hard: A perfect blend of professionalism and fun – we take our work
  seriously but not ourselves.
• Delicious Perks: Team meals to fuel your creativity (and satisfy your appetite).
• Growth Potential: Opportunities for personal and professional development.
• Long Service Rewards: Celebrate your milestones with some sweet surprises.
• Referral Bonuses: Know someone awesome? Bring them along and reap the rewards.
• Exclusive Trips: Supplier visits, team outings, and experiences that broaden your
  horizons.
• Flexibility: Want to try your hand in different roles within the group? We’ve got you covered.
• Exclusive Discounts: Enjoy team discounts across The Signet Collection.
• Generous Holidays: 28 days plus an extra day for your birthday – because who doesn’t love a bonus day off?

Digital Marketing:

• CRM and website updates and
  management working with the Marketing Manager to create compelling website
  content, imagery optimisation and content updates.
• Work alongside our digital
  marketing agencies to deliver ROI on paid advertising across social media and
  Google as well as have an active involvement in our SEO strategy, keywords,
  image optimisation etc.
• Collaborate and work alongside
  our website agency to continually develop new functionality to improve our
  website/user experience, as well as proactively monitor the performance of our
  website to maximise conversion.
• Provide briefs for our third
  parties for tactical promotional campaigns and oversee their implementation and
  effectiveness
• Create, design, and send e-mail
  marketing campaigns in line with promotional objectives.
• Liaise with our agencies to
  produce monthly report on campaign successes and performance.

Database and CRM management:

• Manage customer data and
  ensuring its accurate and able that it’s accurate
• Use the data for targeted
  marketing promotions based on customer insights.
• Implement initiatives to
  grow the marketing database with quality leads.

Internal Marketing

• Support with the
  day-to-day running of the marketing department.
• Working with the Brand
  Marketing Manager and Social Media Executive to plan and coordinate creative
  professional photography and videography projects
• Coordinate and organise promotional activities and events calendar across the year.
• Supporting internal functions and teams with being a guardian of our brand, producing tools and relevant creatives to support the day-to-day operations.
• Supporting the Social Media
  Executive with the implementation of our social
  media strategy across our external platforms, including Instagram, Facebook, X, LinkedIn, and TikTok.

• Educated to degree level
  or have proven experience planning and executing 360 digital marketing
  campaigns.
• Preferably 2+ years’ experience in a Digital Marketing role as a Coordinator or Executive.
• Good experience in managing
  websites using a Content Management System, WordPress, Canva or equivalent.
• Sound experience with data analyis, with the ability to report on campaign data.
• Proactive, with the ability to leverage trends in the wider hospitality or digital landscape, and bring these in house.
• Strong verbal communication
  skills for articulating ideas to teams internally, and clients externally.
• Excellent written
  communication skills for producing high-quality content and copy.
• A c reative thinker, with an eye for detail.
• The ability to work
  independently and flexibly on your own, and with a wider team across multiple projects.

At Signet Collection, we believe that our appearance reflects the luxury and elegance our guests expect when they stay with us. As you consider joining our team, we want to remind you of the importance of presenting yourself in a way that reflects our style of hospitality; warm, charming, and polished.

So, if you are dedicated to making each and every guest experience unequivocally brilliant, and have what it takes, we would love to meet you!