Digital Marketing Executive

Better Placed; Manchester; On-site; GBP 32,000 - 42,000; Full time

Job summary

Better Placed is expanding its digital marketing team in Manchester. The role focuses on email marketing, website management, social media, and paid media to push brand content and ROI.

You will collaborate with Marketing Managers and agencies to plan, execute, and optimise campaigns across newsletters, blogs, and social platforms, while analysing data to drive improvements.

Qualifications

• Experience in digital marketing, ideally within a consumer/leisure business.
• Strong content creation skills across multiple platforms; CMS experience preferred.
• Experience with email marketing and CRM platforms is ideal.
• Ability to analyse data and report on campaign performance.
• Skilled in graphic design, video editing, and Canva.

Responsibilities

• Email & CRM: Plan email content (newsletters, product launches, offers); work with digital agency to build, schedule, and test emails; track performance metrics and share insights.
• Website & SEO: Update on-site content to support campaigns; work with agency on keyword research, on-page optimisation, and content development; liaise with Ecommerce Manager to ensure content aligns with strategy.
• Social Media: Manage creation of organic social content; plan and schedule in line with brand tone and calendar; support influencer/partnership activations.
• Analytics & Insights: Analyse weekly insights to drive site performance; produce monthly social and email performance reports; support marketing teams with campaigns.

Skills

Digital marketing

Content creation

Email marketing

Data analysis

Graphic design

Video editing

Tools

Canva

CRM platforms

CMS

Job description

Key channels: Email marketing (automation & personalization), Website Management, Social Media (Meta, Instagram & Facebook), and Paid Media activity. Pushing the brand and content creation across all.

Email & CRM

• Work with the Marketing Manager to plan email content (newsletters, product launches, offers)
• Work with digital agency to build, schedule, and test marketing emails
• Track performance metrics (open rate, CTR, conversions) and share insights

Website & SEO

• Update on-site content (blogs, landing pages, product copy) to support campaigns
• Work with agency to manage SEO initiatives through keyword research, on-page optimisation, and content development.
• Liaise with the Ecommerce Manager to ensure content is accurate and aligned with website strategy.

Social Media

• Manage the creation of organic social content across social media platforms
• Plan and schedule in line with brand tone and campaign calendar
• Support influencer and partnership activations as directed by the Communications Manager

Analytics & Insights

• Analyse weekly consumer insights to drive site performance, provide insights and recommendations to improve campaign effectiveness and ROI.
• Produce monthly social and email performance reports.
• Support Marketing teams with campaign results and content insights

What I’m looking for in your CV:

• Experience in digital marketing, ideally within a consumer/ leisure business
• Strong content creation skills, across multiple platforms. Ideally CMS experience
• Experience with email marketing and CRM platforms is ideal
• Ability to analyse data and report on campaign performance
• Skilled in graphic design, video editing, and content creation tools (Canva)